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This year's theme: Look out for each other

RSW 14 logo 2We all use roads to get around and most of us use them in different ways: often a mix of walking, catching the bus or driving, and maybe cycling, running or skating too. Of course, however we use roads, we are all people underneath just trying to get about, but some road users are especially vulnerable and need protecting by those of us in charge of vehicles. 

Yet sometimes it can feel like roads are angry places where different road users are in different tribes and competing for space and priority. A simple lack of consideration and care can have awful consequences. It can mean people feel less able to get out and about and less likely to choose walking and cycling: kids not being allowed to walk to school, commuters not feeling able to cycle, families being more inclined to always use the car. It can also lead to tragedy: people suffering horrific injuries or even being killed because of someone going too fast, too close or not looking out.

Wouldn’t it be better if, instead of being stressful and risky, streets were places where everyone looked out for and protected each other, particularly the most vulnerable?

In this year’s Road Safety Week (17-23 November 2014), we’re asking everyone to look out for each other on roads, because being selfish can easily lead to tragedy. We’ll be particularly calling on drivers to protect people on foot and bike by slowing down to 20 in communities, looking longer and taking it slow at junctions and bends, and giving people plenty of room. We’ll also call on everyone to put safety first and be considerate to one another, encouraging people on foot and bike to never take chances, and make sure they can be seen.

We’ll be appealing to everyone to show their commitment to care and compassion on roads by making and sharing Brake's Pledge.

See how you can support the look out for each other campaign.

Help spread the ‘look out for each other’ message, or raise awareness about any other road safety issue, by getting involved in Road Safety Week. Register online now to get a free email action pack with guidance and resources on getting involved, and browse the menu above for ideas and tips on what you can do.