Coordinated by Brake Avivabritangle2 Support think

Launch events in 2013

Eight launch events kicked off the RSW 2013 campaign on Monday 18 November in universities, colleges and town centres across the UK. The events were supported by a number of bereaved and injured volunteers speaking out about the importance of drivers staying focused to prevent tragedies. 

National launch:
AT: 10.00am, Monday 18 November 2013
WHERE: Conisborough College, Catford, London 
WHAT HAPPENED: Students learnt about the science behind distractions from expert Dr Nick Reed from the Trnasport Research Laboratory and about the consequences from the Metropolitan Police. They watched a screening of Transport for London videos on distractions, and showcased a film they created themselves. They took part in a distractions demonstration using a driving simulator. Students also posed in gadget masks for photos around a campaign banner. Police conducted enforcement checks nearby for drivers on mobile phones.
INTERVIEWS: Brake deputy CE Julie Townsend; Dr Nick Reed, Transport Research Laboratory; injured volunteer Imogen Cauthery and bereaved volunteer Nicci Saunders; Inspector David Osborne, Met Police; vox pops with students.

North West launch:
Road Safety Week in the North West was sponsored by the Post Office and launched at an event run by DRIVE 2 LIVE at 10.30am, Monday 18 November 2013
WHERE: Manchester Fire and Rescue Service Training Centre, Manchester 
FILMING/PHOTOS: Young people age 16–25 watched a crash extrication by Manchester Fire Service, to learn about the consequences of taking risks on roads, and took part in a workshop using reaction timers to measure the impact of driver distraction, using a driving simulator. A group of young people posed in gadget masks for photos.
INTERVIEWS: Brake director Katie Shephard; Wayne Shields, Area Manager of Prevention, Manchester Fire and Rescue Service; vox pops with young people.

North East launch:
AT: 9.30-11am, Monday 18 November 2013, Newcastle University
WHAT HAPPENED:
9.30-11am DriveLab, Newcastle University - media were invited to film with the University's driving simulator alongside academic and distraction expert Dr Amy Guo.
10-11am in front of Students' Union, students were engaged in interactive activities demonstrating the dangers of distractions with Road Respect, the road safety partnership for the North East. Students also posed in gadget masks for photos around a campaign banner.
INTERVIEWS: Rich Andrew and Joe Burns, Brake; Bereaved volunteers Emily Carvin and Kelly and Caitlin Pattinson; Dr Amy Guo and Professor Phil Blythe, Newcastle University academics; Jeremy Forsberg, Road Respect; Rebecca Robinson, community safety policy officer, Tyne and Wear Fire and Rescue Service; vox pops with students.

Northern Ireland launch:
Road Safety Week was launched in Northern Ireland at an event sponsored by Wilson Nesbitt Solicitors.
AT: 10am, Monday 18 November 2013
WHERE: Newtownbreda High School, Belfast 
WHAT HAPPENED: 80 17-18 year old students took part in a too young to die workshop, engaging them on the dangers of driver distractions and importance of staying safe on roads, led by bereaved dad and Brake too young to die ambassador Tony Davison. 
INTERVIEWS: Ellie Pearson, Brake; Tony Davison, Brake volunteer and ambassador; Claire Quinn, vice principal, Newtownbreda High School; vox pops with students.

Scotland launch:
Road Safety Week was launched in Scotland at an event sponsored by Digby Brown
AT: 9.50am, Monday 18 November 2013
WHERE: Driving simulator lab, Heriot-Watt University, Edinburgh 
WHAT HAPPENED: distractions expert Dr Terry Lansdown led an experiment (10-10.30am) to demonstrate the impact of distraction to a group of students using a driving simulator and eye tracking technology. Students posed in gadget masks for photos around a campaign banner. TV crews were also invited to film mobile phone enforcement activity with police off-campus.
INTERVIEWS: Fraser Simpson, Brake spokesperson; Dr Terry Lansdown, senior transport lecturer, Heriot-Watt University; Inspector Andy Amour, Roads Policing Management Support, Police Scotland (lead on Road Safety Week enforcement campaign); vox pops with students.

South West launch:
Road Safety Week iin the South West was launched at an event sponsored by leading fleet management company, ARI Fleet UK.
AT: 10am, Monday 18 November 2013
WHERE: LifeSkills Centre, Bristol
WHAT HAPPENED: Avon and Somerset Police led a workshop with young people about driver distraction, including using a driver simulator to see the impact of using a phone at the wheel. The students also posed in gadget masks for photos around a campaign banner. Children from Crossways Junior School also visited the centre to learn about road safety and the importance of everyone staying focused, using an indoor streetscape.
INTERVIEWS: Joe Burns, Brake; bereaved mum Janet Garland and dad Adrian Garland; Andy Townsend, manager, LifeSkills Centre; Dave Adams, Avon and Somerset Police; vox pops with students.

Wales launch:
AT: 11.15am, Monday 18 November 2013
WHERE: Pedestrianised area on Queen Street, Cardiff
WHAT HAPPENED: members of the public were engaged in the tune in campaign by Cardiff Council Road Safety Team, South Wales Fire and Rescue Service and South Wales Police, using the Council's road safety demonstration truck and Fire Service's distraction van. They invited people to have a go on driving simulators to show the impact of distraction on driving. 
INTERVIEWS: Laura Woods, Brake; Councillor Hinchley, Cabinet Member for Strategic Planning & Transport, Cardiff Council; Dr Sarah Jones, expert on young drivers, Cardiff University; Phil Pinches, head of road safety, South Wales Fire and Rescue; Inspector Carwyn Evans, road policing, South Wales Police; vox pops with students.

Yorkshire launch:
Road Safety Week was launched in Yorkshire at an event sponsored by ARCO, Mon 18 November 2013
WHERE: In front of Leeds University Students' Union main entrance, Lifton Place, Leeds LS2 9JZ
WHAT HAPPENED: a crash extrication by West Yorkshire Fire and Rescue Service was run for students. Students also posed in gadget masks for photos around a campaign banner. Media were invited to visit the University's driving simulator alongside Prof Oliver Carsten.
INTERVIEWS: Sarah-Jane Martin and Roz Cummings, campaign manager, Brake; Ian Bitcon, Area Manager, West Yorkshire Fire and Rescue; Professor Oliver Carsten, Transport Safety, Institute for Transport Studies, Leeds University; vox pops with students.

 

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