Employer activities 2015
Arval ran a number of different activities supporting Road Safety Week and the Do it For Dan campaign raising over £1,500 through bake sales, dress down days and a pay as you wish gym as well as a sponsored run.
During the week, Autoline Insurance ran a 'Too YoungTo Die' workshop at Kilkeel High School. Alongside a number of classroom and discussion based activities, a driving simulator was also at hand which demonstrated the devastating and dramatic effects of a car crash.
Clearview Traffic teamed up with Eco Bicester and set up a 'pop up shop' handing out road safety goodie bags, and ran a 'design your ideal bike' challenge with local primary schools.
Contract Hire and Leasing interviewed Brake about the week, and road safety matters more generally, for their blog and communications to clients and staff. They also tweeted about Brake's Pledge and other campaigns during the week. The interview can be found here.
Cycle Alert launched Road Safety Week at York Universities Sports and Leisure Complex. They ran an exchanging places alongside First Group and invited members of York Universities’ Cycle Club and GreenSTEMS to take part. They also handed out free Cycle Alert tags.
DHL provided Brake with free logistics support, delivering Brake's launch materials to events throughout the UK. They encouraged their drivers and staff to engage with the week through internal communications, whilst a team from DHL also took part in the annual Ride Across Britain raising money for Brake.
Lytx sponsored one of Brake's Road Safety Week resources for businesses, a report looking at how companies can reduce vehicle usage through a range of measures, from more fuel efficient driving, efficient routing, and travel hierarchies. They also blogged about their support of the week and were prominently involved on social media.
MiDrive's homepage prominently displayed information about Road Safety Week, with visitors to the site encouraged to find out more. MiDrive also produced and published articles on each one of Brake's 6 Pledges, and promoted these articles through social media and to their customers.
With the support of Brake, Morrison Utility Services ran an Autumn/Winter driving campaign. They ran a series of workshops across contracts right across the UK covering topics such as driving in snow and ice, vehicle checks and drink and drug driving. Alongside this, Morrison also displayed 2 of our Road Safety Week banners at their offices in Castleford and Stevenage.
Octo Telematics provided an exciting competition for people registered to take part in this year’s road safety week. Through their app Octo U, they were able to measure who was the safest driver over the whole of November, with the winner receiving a prize of full hospitality and tickets to the British Grand Prix Moto GP 2016.
PPG helped to promote our Drive Less Live More theme by displaying two banners in local communities close to their factory in Batley. The first was displayed outside Batley Conservative Club. The second banner was donated to Bruntcliffe Academy in Morley.
Recognition Express ran a national 'Design a Road Safety Poster' competition through their UK wide franchises. Over 3,000 entries were received, with winning entries having their designs printed off and presented at winner's ceremonies throughout the UK.
Skanska visited 4 schools throughout Hertfordshire, educating students on road safety through our engaging young people project. Skanska were able to work with over 500 young people from the region, and will be continuing to run these workshops throughout 2016.
Slater & Gordon partnered up with Merseyside Police (Sgt Paul Mountford) and ran a road safety road show to around 800 children from four different schools. 2 primary and 2 secondary. The primary school children were asked to enter a competition to design a road safety banner. The secondary school children had an interactive quiz and talk from Sgt Mountford of Merseyside Roads Policing Team.
Travis Perkins held their annual road safety day at the head office in Northampton. They worked alongside 3D Driving Awareness to provide the opportunity for drivers to try driving round a circuit in a go cart while wearing beer goggles. They were also joined by Kwik Fit, who provided staff with crucial information on tyre safety and demonstrated how to spot potential defects to their tyres.
United Utilities ran an internal campaign with their mascot Winston the Winter Owl which involved talking to drivers about driving greener and how they should check their vehicles. They also used this campaign to trial their new electric vehicles. These events took place at sites right across the North West.
Warner Goodman teamed up with a local primary school to run a day of interactive road safety lessons. They also sponsored one of Brake's giant Road Safety Week banners, which have road safety messages for parents, which were displayed at the school gates.