Children and young people are at the heart of Road Safety Week

Low Res UNP Brake 34133 Bristol 21Do you work with children and young people? Then register now to take part in Road Safety Week!

Thousands of schools, nurseries, colleges, community groups and organisations work together during the UK's biggest road safety event, raising awareness about road safety and helping save lives. Road Safety Week is the ideal time to run road safety lessons and assemblies or launch a campaign for safer local streets.

Road crashes are the biggest non-medical cause of death and serious injury among children and young people. Dangerous roads also have a major impact on their ability to walk, cycle and live healthy active lifestyles. That's why it's important to develop pupils' awareness of the risks on roads, as well as reaching out to parents and the wider community. Plus, road safety is a great topic to engage pupils of all ages, while meeting curriculum goals!

Kids voting

How to get involved

We are currently developing some brand new resources, but below are a few ideas to get you started. If you register using our online form, you'll receive a free online action pack with lots more advice, ideas and resources linked to this year's theme of the Brake Pledge.

  • If you work with 2-7 year-olds, run a Beep Beep! Day of fun road safety activities, using Brake's pack.
  • Hold a road safety assembly with guest speakers, such as a local police officer, school crossing patrol or road safety officer.
  • Run a campaign for safer roads in your community. Read campaigning advice from our road safety mascot, Zak the Zebra.
  • Run a Bright Day for Brake (a dress-down day where everyone wears something really bright) to encourage drivers to slow down!
  • Make a road safety display in school. Register now to get free downloadable posters in your action pack.
  • Promote road safety in your school newsletter and website. Include views from pupils too!
  • Order a Road Safety Week banner to display in your school, college or community venue. The banner is 5m x 1m and £275 +VAT to order. View last year's designs here. Contact the team via This email address is being protected from spambots. You need JavaScript enabled to view it.or 01484 550500.
  • Challenge students to create a road safety poster/leaflet/banner/film/play, displaying materials in your school hall or local shopping centre, or arranging a screening/performance of a film or play.
  • Run practical roadside pedestrian or cycle training with help from your local authority.
  • Fundraise for Brake. View fundraising ideas.

Download and share our Road Safety Week marketing flyers to encourage people to register and get involved:
Road Safety Week 2016 marketing flyer - general
Road Safety Week 2016 marketing flyer - educators

Read about what other educators and communities did in 2015 and  2014.