Our theme for 2012: slower speeds = happy people
Every year, Brake picks a theme for Road Safety Week. This is the main topic Brake will focus on through our media campaign during the Week. Communities, schools and organisations taking part can choose to run their initiative on this theme or any other road safety topic, according to what's most relevant. Some people focus on a different topic each day of the Week!
Our theme for 2012 was ‘Slower speeds = happy people’. We were raising awareness of the vital importance of making it safer for people to walk and cycle in their own community, to get to work or school, and for their health and enjoyment. We were calling on drivers to slow down to 20mph around homes, schools and shops – it’s a life-saver because it gives you a good chance of stopping in time in an emergency.
We were also appealing to government to provide more funding for local authorities to introduce 20mph limits and other measures to protect people on foot and bicycle and make our communities happier, safer, greener places. And we were also calling on local authorities everywhere to make these important improvements. Find out more about our calls for action.
In the run up to Road Safety Week, we encouraged schools, communities, groups and organisations to take action in their area. We helped people all over the UK to raise awareness about slowing down, and campaign for action to protect pedestrians, cyclists, families, kids, older people, runners, horse-riders – everyone in fact! – from the dangers of fast traffic.
Whether you want to run a campaign or activity on speed, or any road safety topic, register now for RSW 2013 to get your free e-action pack with downloadable posters, plus lots of guidance and tips on getting involved (being emailed from August onwards).
You can also find ideas for taking part in the Week using the menu above. Plus there’s lots of inspiration and info on a huge range of road safety topics, and how to work with Brake year-round, on the Brake website: www.brake.org.uk.