News

Road Safety Week is a UK-wide event organised annually by Brake, the road safety charity. It's a community involvement event that involves thousands of schools, employers, emergency services and community groups each year. Brake also uses the Week to launch a national and regional media campaign to promote road safety awareness and safer road use, tied in with that year's theme. See below for Brake's national, regional and specialist press releases in previous years.

You can find out about what happened in previous years on our 'You did it!' page.

Journalists note: Media launches and community events take place across the UK during the Week and embargoed press releases are issued in advance, but many will not appear in this newsroom until the Week. If you want to help us promote the Week in advance, or you have a general enquiry about the Week, call 01484 559909 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Road Safety Week 2016 – run up

Date and theme announced: Make the Brake Pledge - 16.03.16

 

Road Safety Week 2015 – 'drive less, live more' campaign launch

In Road Safety Week 2015 Brake launched a campaign encouraging people to think about their car use and how they might 'drive less, live more', to help stop the five deaths and 64 serious injuries that happen every day on UK roads. We called on people to consider how they might reduce car journeys to make their communities safer, happier places, as well as improving their health, finances and their environment. As part of the campaign, Brake and partners AIG and Specsavers revealed statistics showing the appalling numbers of deaths in the UK that are caused by air pollution and inactivity. Brake held media launch events across the UK, at London, Bristol, Glasgow and York - you can read more about the media launches here.

Media releases issued for Monday 23 November 2015:
National launch: Brake launches 'drive less, live more' campaign as devastating UK-wide health effects of driving are revealed

Road Safety Week 2015 - the run up

Educators urged to register for the UK’s biggest road safety event, as ‘drive less, live more’ e-action pack launches next month - 27.08.15
Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’ message as e-action pack launches next month - 27.08.15
Emergency services urged to register now for Road Safety Week free ‘drive less, live more’ resources as e-action pack launches next month - 27.08.15
Road safety professionals urged to register now for free ‘drive less, live more’ resources as e-action pack launches next month - 27.08.15
Families and communities urged to get involved in Road Safety Week, calling on everyone to drive less, live more as e-action pack launches next month - 27.08.15
Educators urged to register for the UK’s biggest road safety event, and help promote the message ‘drive less, live more’ - 10.04.15
Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’ message - 10.04.15
Road Safety Week date and theme announced - emergency services urged to register now for free ‘drive less, live more’ resources - 10.04.15
Road Safety Week date and theme announced –road safety professionals urged to register now for free ‘drive less, live more’ resources - 10.04.15
Families and communities urged to get involved in the UK’s biggest road safety event, calling on everyone to drive less, live more - 10.04.15
Date and theme announced: drive less, live more - 10.04.15

Road Safety Week 2014 – 'look out for each other' campaign launch

In Road Safety Week 2014 Brake launched a campaign calling on all road users to look out for each other, to help stop the five deaths and 61 serious injuries that happen every day on UK roads, and particularly to protect people on foot and bike. We called on drivers to slow down to 20mph in communities, look longer and take it slow at junctions and bends, and give people plenty of room and consideration. As part of the campaign, Brake and partners RSA and Specsavers revealed statistics showing shocking numbers of UK drivers senselessly risking lives by flouting traffic laws. Police across the country stepped up traffic enforcement to deter and catch drivers putting others at risk, and Brake held eight media launch events across the UK.

Media releases issued for Monday 17 November 2014:
National launch: Brake launches 'look out for each other' campaign as extent of selfish driving across UK is revealed
London
South West
Scotland
South East
Yorkshire and Humber
Northern Ireland
Wales
East
East Midlands
West Midlands
North East
North West
Families call on road users to ‘look out for each other’ in Road Safety Week campaign to prevent tragedies, as extent of selfish driving is revealed
Schools and colleges call on everyone: ‘look out for each other’ in Road Safety Week campaign to prevent tragedies, as extent of selfish driving is revealed
Charity calls on employers to promote ‘look out for each other’ message to drivers, as extent of selfish driving is revealed
Look out: charity single calls on drivers to help stop five people a day being killed on UK roads
Road safety professionals team up to promote ‘look out for each other’ message, as charity reveals extent of selfish driving across the UK
Look out for each other to stop one-an-hour cycling and walking deaths and injuries on UK roads, says charity

Road Safety Week 2014 - the run up

Runners and cyclists urged to run great events as part of Brake's Road Safety Week - 25.07.14
Families and communities urged to run great events as part of Brake's Road Safety Week - 25.07.14
Road safety professionals urged to run great events as part of Brake's Road Safety Week- 25.07.14
Emergency services urged to run great events as part of Brake's Road Safety Week - 25.07.14
Fleets and employers urged to run great events as part of Brake's Road Safety Week - 25.07.14
Educators urged to run great events as part of Brake’s Road Safety Week - 25.07.14
Emergency services urged to register now for free 'look out' resources - 24.03.14
Fleets and employers encouraged to get involved in Road Safety Week - 24.03.14
Runners and cyclists urged to get involved in the UK's biggest road safety event - 24.03.14
Brake calls on families and communities to register for Road Safety Week - 24.03.14
Road safety professionals urged to register now for Road Safety Week - 24.03.14
Educators urged to start planning for the UK's biggest road safety event - 24.03.14
Date and theme announced: look out for each other - 11.02.14

Road Safety Week 2013 - 'tune in to road safety' campaign launch

In Road Safety Week 2013 Brake launched a campaign calling on everyone, but especially drivers, to tune in to road safety, to avoid devastating crashes caused by multi-tasking. We called on drivers to switch off their phones and stay focused on the road. We released statistics showing the number of drivers flouting the ban on hand-held phones at the wheel, and spoke out about the risks of using a phonel hands-free or hand-held while driving. Police forces around the country ran a week of action targeting drivers on phones. Brake coordinated eight regional launch events in partnership with colleges, universities, fire services, local authorities and police forces - demonstrating the dangers of distractions on roads.

Media releases issued for 18.11.13:
National launch: drivers urged to tune in to road safety and turn off their phones
Scotland
Wales
Northern Ireland
North West
North East & Cumbria 
Yorkshire
West Midlands
East Midlands
East Anglia
South West
South
South East
London
Lincs and Humberside
Schools and colleges help promote the tune in message
Campaign appeals to employers to help tackle driver distractions

See examples of community, educator and organisations' activities in RSW13

Road Safety Week 2013 - the run up

Brake calls on fleets to ‘tune in' to road safety with free guidance pack - 14.10.13
Brake and ACPO call-out to police forces: play your life-saving part in Road Safety Week
- 10.10.13
Educators: register now for Road Safety Week for free 'tune in to road safety' resources - 03.10.13
Road Safety professionals encouraged to take advantage of Road Safety Week - 27.09.13
Brake and CFOA call-out to fire services: register to play your life-saving part in RSW - 27.09.13
Road safety professionals encouraged to promote ‘tune in' message in Road Safety Week - 16.07.13
Employers urged: ‘tune in' for this year's Road Safety Week 2013 to help save lives
- 16.07.13
Educators urged to register and start planning for Road Safety Week 2013
- 26.06.13
Families and community groups urged to register and start planning for Road Safety Week 2013
- 26.06.13

Road Safety Week 2012 - GO 20 campaign launch

In 2012, media events were held around the UK launching our GO 20 campaign, calling on drivers to slow down to 20mph in built up areas to help bring about safer streets for walking and cycling. We released results from a survey of children showing how safe they feel when walking and cycling. Our national launch in London involved children from William Tyndale Primary School in Islington and Paralympian Danny Crates encouraging drivers to slow to 20 or below around schools, homes and shops. With the help of Islington Council children took part in a safe cycling demonstration, carried out speed checks with Metropolitan Police officers and launched the GO 20 campaign with banners and placards that they had created. See the links below for details of our campaign launches in each region.

Released 19.11.12:
National launch
Scotland
Northern Ireland
North West
London and the South East
Yorkshire and Humberside
North East
West Midlands
South West
East Midlands
South of England
East Anglia
Wales

Specialist press releases
Educators urged to join the GO 20 campaign for a 2012 legacy of safe walking and cycling 
GO 20 campaign calls for 2012 legacy of safe walking, running and cycling
Advertising campaign calls on drivers to GO 20  
GO 20 campaign calls for a 2012 legacy of safe walking and cycling, backed by record-breaking cyclist 
Fleets urged to join GO 20 campaign calls for a 2012 legacy of safe walking and cycling 

Read academic support for GO20 campaign
GO20 billboard ads

Road Safety Week 2012 - the run up

Brake applauds Liberal Democrat call for 20mph limits 25.09.12
Brake enthusiastically welcomes reported halt to 80mph plans
 17.09.12
Brake urges everyone to get involved with Road Safety Week.
15.08.12
National charity backs Wiggins' appeal for safer cycling, and calls for safety measures to enable active lifestyles. 02.08.2012
Safer roads needed to nurture future Olympic cyclists. 19.07.2012
Government guidance on setting local speed limits – Brake response. 13.07.2012
Employers urged to register for Road Safety Week 2012. 07.06.2012
Road Safety Professionals urged to register for Road Safety Week 2012. 07.06.12
Brake appeals to drivers to slow down for kids this half term. 30.05.2012
Bereaved family back Beep Beep! initiative for safer roads for kids. 18.04.2012
Road Safety Week 2012 date and theme announced. 13.02.12
Schools urged to get planning for Road Safety Week 06.02.12

Road Safety Week 2011 – press releases

Released 22.11.11
Results of Brake survey of 8,110 young people
National launch
Scotland
Northern Ireland
North West
Yorkshire and Humberside
London and the South East
North East
West Midlands
South West
East Midlands
South of England

Released 23.11.11
East Anglia
Wales

Read Brake’s campaign calls
Read more facts on road casualties among young people
Brake advice for young people on staying safe as drivers and passengers

Road Safety Week 2011 - the run up

The power of technology, 05.09.11
Emergency services urged to help spread life-saving messages in Road Safety Week 30.08.11
Companies urged to help save lives on UK roads by getting involved in Road Safety Week 30.08.11
Primary school teachers urged to help save children's lives on UK roads by getting involved in Road Safety Week 18.08.11
Secondary school teachers urged to help save lives on UK roads by getting involved in Road Safety Week 18.08.11 
Fewer young people choosing to drive, 04.08.11
Local authorities urged to start planning for Road Safety Week 2011 20.06.11
Youth groups urged to start planning now for Road Safety Week 2011 to save young lives on roads 20.06.11 
Fire services urged to start planning for Road Safety Week 2011 20.06.11
Early years educators urged to get involved in Road Safety Week 2011 20.06.11
Police forces encourages to start planning now for Road Safety Week 2011 17.03.11
Nick Bennett was just 18 when his risky driving habits got him into serious trouble. He tells his story here: Nick's story 01.03.11
Driving instructors urged to start planning for Road Safety Week 2011 25.02.11
Secondary school teachers urged to start planning for Road Safety Week 2011 25.02.11
Brake calls for action to tackle young driver crashes 03.02.11
Road Safety Week 2011 date and theme announced 06.01.11