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Road Safety Week is a UK-wide community-involvement event organised annually by Brake, the road safety charity. Each year focusses on a different theme.

Brake also uses the Week to launch a national and regional media campaign to promote road safety awareness and safer road use. 

Road Safety Week 2016 – Make the Brake Pledge

This year our campaign encouraged people to make and share the Brake Pledge to help stop the five deaths and 64 serious injuries that happen every day on UK roads.

Journalists' note: Media launches and community events took place across the UK during the Week and regional press releases were available. If you have any enquiries about the Week, call 01484 559909 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Film premieres:

To further highlight the dangers of what can happen when people don’t follow the Brake Pledge, the charity released six short films, one for each of the Pledge points.

The films were premiered online on 21 Nov to mark the start of Road Safety Week.

Press releases:

Brake launches two interactive games for Road Safety Week 2016 - 23 November 2016

National launch: Speeding and distracted drivers revealed as most feared as charity asks everyone to sign the Brake Pledge - 21 November 2016

Date and theme announced: Pledge to do six simple things to save lives this Road Safety Week - 16 March 2016


Read press releases from previous years in our news archive.

Learn more about events people ran in previous years on our 'You did it!' page.