Road Safety Week 2011 date and theme announced - get planning now!
6 January 2011
From: Brake, the road safety charity, PO Box 548, Huddersfield, HD1 2XZ
The date of Road Safety Week 2011 is 21-27 November 2011. The event is organised by Brake, the road safety charity, but open to everyone to help promote road safety during this established national awareness event.
Brake is encouraging schools, communities, companies and road safety professionals such as emergency services, health workers and local authorities to get involved. Wherever you live, and whatever you do, you can get involved and help raise awareness of the needless loss of life on our roads.
Every year Brake chooses a theme for media events it runs during Road Safety Week. In 2011, it has chosen 2young2die as its theme; the name of its campaign to stop young people dying and being maimed on roads, in particular in crashes caused by young drivers; crashes that kill young people in cars and on motorbikes and other road users, often due to speed, overtaking dangerously, drink and drugs, and not wearing seat belts. Road crashes are the biggest killer of young people . In 2009, 11 young people were killed and 125 more were seriously injured every week in Great Britain .
People taking part in the Week can choose to run an educational or campaign event on this theme, or on a different theme of their choice. Brake is also urging people to consider fundraising for the charity during RSW11. Brake provides services for road crash victims, including a helpline, and campaigns for road safety in schools, colleges, companies, communities and the media.
Go to www.roadsafetyweek.org.uk for tips and ideas on getting involved and to complete an online form telling the charity your plans for the week.
Notes to editors:
Brake is an independent national road safety charity. Brake exists to stop the six deaths and 70 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake produces educational road safety literature, runs community training programmes and runs events including Road Safety Week (21-27 November 2011). Brake’s Fleet Safety Forum provides up-to-date fleet safety resources to fleet managers and runs a year-round programme of events. Brake’s support division, cares for road crash victims through a helpline and other services.
 Death registrations in England and Wales, ONS, 2010 (21% of all deaths aged 15-24, 38% of all non-medical deaths)
 Reported Road Casualties Great Britain 2009, Department for Transport, 2010, Table 34 (aged 15 -24 years, of which 266 deaths were 15-19 years old)