Coordinated by Brake Aviva Support think

Road Safety Week 2012 date and theme announced

13 February 2012

Brake, the road safety charity
Tel: 01484 559909 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Local authorities and emergency services urged to start planning

Road Safety Week 2012, the UK's flagship national event for engaging communities in road safety, now in its 16th year, will take place 19-25 November. The charity Brake, which coordinates the event, is encouraging road safety professionals to start planning how they will take advantage of the Week in 2012, and register to receive free resources.

Road Safety Week is a great opportunity for local authority road safety teams, emergency services and road safety partnerships to gain valuable media coverage and boost involvement in existing road safety activities, run special one-off events, or launch a new campaign to encourage safer road use.

Road safety professionals can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk and click on 'road safety professionals' for initial ideas and to register to get a free e-action pack (being emailed out from August). This includes downloadable posters to display during the Week, plus advice and case studies of what others have done in previous years.

Every year Brake picks a theme to focus on through its Road Safety Week media campaign. Organisations and communities taking part can choose to run their initiative on this theme or any other road safety topic, according to local priorities.

Brake's main theme for 2012 is 'Slower speeds = happy people'. Through national and regional media work marking the start of the Week, Brake will raise awareness of the importance of making it safer for people to walk and cycle in their community, to get to work or school, and for their health and enjoyment. Brake will be calling on drivers to slow down to 20mph around homes, schools and shops, explaining it's a life-saver because it gives you a good chance of stopping in time in an emergency. Read more.

Brake campaigns director Julie Townsend says: "Road Safety Week is an opportunity to focus attention nationally and regionally on this vital issue; it's a chance for all of us working in the field to speak out together about the difference everyone can make in improving road safety and preventing needless tragedies. Each year authorities, emergency services and other partners invest tremendous energy in getting the road safety message across during the Week, often gaining extra recognition for the vital work they do year-round. We're appealing to road safety professionals to start thinking now about how you'll get involved this year, and register online for an e-action pack."

 

How road safety professionals got involved in 2011:

London Fire Brigade and London Ambulance Service worked in partnership to deliver a hard-hitting crash extrication demonstration and Brake's 2Young2Die presentation to students at City and Islington College, London. Actor Craig Vye, from the soap Hollyoaks, and a student from the college, were cut out of cars in the demonstration, which gave the perspective of emergency services who are first on the scene.

Humberside Police demonstrated the effect of alcohol on driving with the help of rally driver Martyn Bell, gaining regional media coverage warning against drink driving. Martyn became intoxicated under controlled conditions and repeatedly drove a car towards a mock wall, swerving at the last minute to avoid impact.

Banbridge District Policing Partnership worked with AllStateNI and REACT Ltd to launch their YPAD programme for young drivers. Students played Wii driving games whilst attempting to text, to demonstrate the distracting effect of texting at the wheel.

Calderdale Council held a week of events in partnership with the NHS, Highways Agency and emergency services, including an 'emergency services demonstration day' at Halifax Piece Hall.

Cheshire West and Chester Council delivered '2young2die' workshops in schools across the area and showed students a DVD recording of Tamsin Cook talking frankly about her brother's death in a road crash and how it has affected her family.

West Yorkshire Fire & Rescue Service ran a full week of road safety road shows which saw young people across the county hear first-hand accounts from emergency service personnel of their experiences of road collisions. Over 1,000 young people heard from fire fighters, paramedics, police and families bereaved by young driver crashes.

 

About Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 65 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (19-25 November 2012), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

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