Coordinated by Brake  spons spec savers Support think

Educators urged to start planning for the UK’s biggest road safety event

Educators are urged to start planning now for Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event, which involves thousands of schools each year. The charity Brake, which coordinates the event, is encouraging educators to go to to get ideas on teaching and promoting road safety during the Week, and register for a free e-action pack.

Road Safety Week, now in its 18th year and supported by headline sponsors RSA and Specsavers, is a great opportunity for teachers, youth workers, and early-learning educators to engage pupils of all ages in life-saving lessons and encourage safer, more responsible road use throughout the community.

Educators can access free electronic resources and guidance to help them get involved. Go to for ideas and to register to get a free e-action pack (emailed out from September). This includes downloadable posters to display during the Week and advice and case studies of what other schools have done in previous years.

The Road Safety Week 2014 theme is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. We’ll also call on everyone to be considerate to one another on roads.Read more. Educators can run their initiative on this theme or any other road safety topic.

Road crashes are the biggest cause of death among young people [1], so raising awareness of road safety is vital. It’s an engaging topic, with plenty of scope for creative and interactive learning, while also meeting curriculum goals. Road Safety Week is also an opportunity for schools wanting to campaign for safer roads in their area to promote action to protect local children and families.

REGISTER NOW! Register at to get a free e-action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: “Road safety is a critical issue for schools, and educators can be pivotal in helping reduce the risks children and young people face – by teaching road safety, raising awareness locally and campaigning for safer streets. Our 2014 theme is ‘look out for each other’, so educators can join our calls for everyone to be considerate on roads, and help get the message to drivers about protecting kids on foot and bike.

“There are endless options for getting involved, whether it’s teaching children about being bright and seen, educating teenagers about not taking risks as passengers, encouraging families to walk not drive, or campaigning for drivers to slow down. Log onto the Road Safety Week website for ideas and examples, and to register for a free e-action pack to help you take part.”

How educators got involved in 2013:

Paulerspury Primary School in Northamptonshire took part in a fun-packed day and were visited by Brake's mascot Zak the Zebra. There were competitions, quizzes and games, including an exercise on pedestrian distractions. Northamptonshire Police gave an assembly and set up a speed trap in the school playground for kids to run through to raise awareness about why drivers should slow down and why children need to be careful near roads. The event was run by local company Road Angel and Northamptonshire Police.

Cottam Primary School in Preston were visited by a team of staff fromDirect Line Group. They were joined by the Churchill dog for a fun, interactive Beep Beep! Day with the team helping to plan and take part in activities aimed at teaching road safety basics to the children.

Gorse Hall Primary School in Stalybridge were visited by staff fromRoyal Mail, accompanied by Postman Pat. They helped educate the children on road safety basics and spread messages to staff and parents, and provided hi-viz beanie hats for the kids.

Ysgol Corn Hir Llangefni School in Anglesey made car stickers highlighting the dangers of using a mobile phone in the car, to take home to stick on their parents’ dashboard. They were supported on the day by local road safety advisor Bethan Parry.

Read more examples here.

Notes for editors

About Road Safety Week
Road Safety Week is the UK’s flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion

As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads.  In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britain’s most trusted brand of opticians for the eleventh year running by the Reader’s Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country

End notes

[1] Death registrations in England and Wales: Table 2 Deaths by age, sex and underlying cause, 2012 registrations, Office National Statistics, 2013

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