Coordinated by Brake  spons spec savers Support think

Fleets and employers encouraged to get involved in Road Safety Week

Employers, especially those with staff who drive for work, are being urged to sign up now to be part of Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event. The charity Brake, which coordinates the event, is encouraging organisations to go to for ideas on using the event to promote safe driving to staff and the wider community, and to register for a free e-action pack.

Road Safety Week, now in its 18th year and supported by headline sponsors RSA and Specsavers, is a great time to for employers to promote a safe driving culture internally and engage the community to raise awareness about road safety. Read what companies did in 2013 here.

The Road Safety Week 2014 theme is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Read more. Employers are encouraged to help promote this theme to staff and local drivers, and/or address other road safety issues important to them.

Employers can access free electronic resources and guidance to help them get involved.Go to for ideas and to register for a free e-action pack (emailed out from September) with downloadable posters and advice on taking part.

Brake is also urging organisations with staff who drive for work to make use of low-cost guidance from Brake’s Fleet Safety Forum in the run up to the Week to develop year-round fleet safety practices. Various Fleet Safety Forum events offer best practice advice between now and the Week. Joining the Forum means discounts for these events plus regular guidance briefings, resources and news.

REGISTER NOW! Register at to get a free e-action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: “Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue. Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities. Our theme this year – about everyone looking out for each other on roads – is a vital message that all organisations can help to promote.

“Each year hundreds of organisations make a tremendous contribution to Road Safety Week, often gaining valuable publicity at the same time, and we’re calling on even more to get involved this year. Log on to the Road Safety Week website for ideas and to register for a free e-action pack to help you take part.”

How companies got involved in 2013:

ASDAraised awareness of Road Safety Week among staff at their head office. Their suppliers and some road safety experts had stands, which included quizzes where employees were tested on their road safety knowledge. There was also driver training, free tyre checks for vehicles in the car park, and a demonstration of how to check tyre tread and facilities to get new tyres ordered.

Network Railheld an event at its head office to raise awareness among staff and supply chain contacts about driver distraction. They used a computer based driver distraction simulator and displayed Road Safety Week posters, as well as using internal email to raise awareness among staff. They also ran a Bright Day, raising a fantastic £1,640 for Brake.

Npowerused the week to raise awareness among staff, putting up daily intranet posts on driver distractions, and getting staff to participate in a quiz on road safety, with prizes for the winners. They also ran workshops covering defensive driving and avoiding hazards.

Q Parkinstalled posters with messages on driver distractions at their car parks throughout the UK, and raised money for Brake by donating every time someone pre-booked a parking space on one of their sites by quoting the code ‘Brake’.

Schneider Electric made road safety their ‘monthly message’ for October and November, issuing pocket cards to employees with ‘back to basics’ road safety tips, and advice for driving in bad weather. Directors, managers and employees all pledged to make a personal commitment to safe driving. They also ran a poster competition at West Hill Primary School in Staffordshire, with the winning entry displayed across their UK offices, and ran a day of road safety lessons at the school.

Specsaversran a week of vision screening days for staff with a number of partner organisations, including Allianz, Amey, the Driving Instructors Association and others. Specsavers ran basic eye site tests for employees on site, and provided 1,000 free lens cleaner packs and cleaning cloths to promote the event.

Read more here

Notes for editors

About Road Safety Week
Road Safety Week is the UK’s flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion

As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads.  In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britain’s most trusted brand of opticians for the eleventh year running by the Reader’s Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country

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