Coordinated by Brake  spons spec savers Support think

Road safety professionals urged to register now for Road Safety Week

Road safety professionals are being urged to register now for Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event. The charity Brake, which coordinates the event, is encouraging road safety professionals to go to for ideas on taking advantage of the event to bolster their year-round life-saving work, and register for a free  pack of electronic resources.

Road Safety Week, now in its 18th year and supported by headline sponsors RSA and Specsavers, is a great time to for road safety professionals to join forces with local partners to run high-profile community engagement and awareness campaigns promoting safer road use, and make use of free resources from Brake on this year’s theme.

The Road Safety Week 2014 theme is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Read more. Road safety professionals are encouraged to help promote this theme, or address other road safety issues important in their area.

Last year hundreds of local authority road safety professionals got involved by coordinating awareness-raising events and activities (see examples), often in partnership with emergency services and other partners. Road safety professionals can use the Week to run one-off activities, launch new campaigns, or generate extra involvement and publicity for year-round programmes.

Road safety professionals can access free electronic resources to help them get involved.Go to for ideas and to register for a free e-action pack (emailed out from September) with downloadable posters and other materials, including on the theme.

Brake is also encouraging road safety professionals to take advantage of its low-cost road safety courses and seminars in the run-up to Road Safety Week, such as on effective engagement of young people. Road safety professionals can also subscribe to Brake for free and discounted places at events, plus fortnightly news, research reports and other materials. See

REGISTER NOW! Register at to get a free e-action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: “We’re urging road safety professionals to again play a critical role in making Road Safety Week the high-impact event it has become in recent years. The Week involves hundreds of practitioners around the UK each year, often joining forces to deliver powerful and engaging events and activities, raising life-saving road safety awareness. It also provides a great opportunity for boosting involvement in year-round road safety programmes, or launching new campaigns.

“Our 2014 theme is ‘look out for each other’, calling on everyone to be considerate of each other on roads, but especially appealing to drivers to slow down and look out for people on foot and bike. It’s an issue that affects everyone, and links with health and sustainability agendas. Road safety professionals can take advantage of the Week and our free resources to communicate this vital message – or focus on other local priorities. Register online now for your pack of resources and ideas on getting involved.”

Notes for editors

About Road Safety Week
Road Safety Week is the UK’s flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion

As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads.  In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britain’s most trusted brand of opticians for the eleventh year running by the Reader’s Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

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