Coordinated by Brake Aviva Support think

Theme announced for UK Road Safety Week 2017

12 April 2017
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The dangers of speeding on our roads will be the message at the heart of this year’s UK Road Safety Week, taking place 20-26 November 2017.

In the UK, and across the globe, speeding is still a major problem, causing untold suffering.

Breaking the speed limit or travelling too fast for conditions was recorded (by police at crash scenes) as a contributory factor of 23% of fatal crashes in 2015 [1].

Drivers with one speeding violation annually are twice as likely to crash as those with none. [2]

And a recent Brake survey found thatfour in 10 (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones.[3]

It’s for these reasons that speed will be at the heart of Road Safety Week 2017, coordinated by Brake, the road safety charity, and supported by Aviva. The charity is also supporting the United Nations Global Road Safety Week (8-14 May) which focuses on ways to manage speed and prioritise road safety worldwide.

To help raise awareness about the dangers posed by speeding drivers, Brake will be working with campaigners, community groups, road safety professionals, companies and schools, who can now register for a free action pack via www.roadsafetyweek.org.uk.

Brake will also be calling on individuals to make the Brake Pledge to stay under speed limits, slow to 20mph by schools, homes and shops, slow right down for bends, brows and bad weather, and speak out for slowing down.

Gary Rae, campaigns director for Brake, the road safety charity, said: “Road Safety Week is an opportunity to bring together individuals, businesses and community organisations to focus, this year, on the deadly menace of speed. We’ve designed this year’s theme to raise awareness of the growing concern of speed on our roads, whether major routes, urban areas, or rural roads. We’ve started pulling together a creative campaign, built around the hashtag #speeddown, which will get everyone thinking about how they drive on our roads.”

Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians and schools alike - but there is always more we can do. As sponsor of Road Safety Week for the second year running, we are keen to encourage even more people to make the Brake pledge in 2017. The pledge will form an integral part of our safer driving social activity this year, and we are looking at how we can use our corporate responsibility programme to reach an even wider audience. 

“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign”.


[ENDS] 

Notes to Editors:

[1] Reported Road Casualties Great Britain: Annual Report 2015, Department for Transport, 2016, table RAS50008

[2] Crash involvement of motor vehicles in relationship to the number and severity of traffic offenses, SWOV, 2013

[3] Report on safe driving: speed, Brake, 2016

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20-26 November, with support from the Department for Transport and headline sponsors Aviva.

About Aviva:

• Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
• In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
• Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
• Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
• By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
• The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
• For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
• For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
• Follow us on twitter: www.twitter.com/avivaplc/
• Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
• For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

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Pledge to do six simple things to save lives this Road Safety Week

16/03/2015
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Five people are killed every single day by something we already know how to cure. If people change their driving behaviour, we can prevent the 470 deaths and serious injuries that happen on our roads every week.

This is why Road Safety Week 2016, which is coordinated by Brake, the road safety charity, supported by Specsavers, will focus on the six elements of the Brake Pledge: Slow, Sober, Secure, Silent, Sharp and Sustainable.

The date for Road Safety Week will be 21-27 November and we will be asking everyone to show their commitment to saving lives and road safety by making and sharing Brake's Pledge online. Non-drivers can also take the Pledge to make sure the driver of any car in which they are a passenger sticks to the six Pledge points.

Brake believes that good road safety is made up of these core strands, and a safe driver will adopt each one as part of his or her daily driving routine. The consequences of not driving safely can be catastrophic.

Road safety is more than one part of what a driver does on the road; it is every action that can change the outcome of a journey and the future of individuals, communities and our planet.

Slow: Trying to make up time when running late could be the difference between a safe journey and one that ends in a fatality. Breaking the speed limit or travelling too fast for the conditions is recorded by police at crash scenes as a contributory factor in more than one in four (27%) fatal crashes in Great Britain [1].

Sober: That one drink a driver has before getting behind the wheel could affect their ability to make a split-second decision, a decision that might prevent them from killing either themselves or another road user. In 2013 one in 10 (11%) of drivers/motorcycle riders killed had alcohol present in their body even though they weren’t over the limit [2]. One in seven road deaths are at the hands of someone who got behind the wheel over the limit [3].

Secure: Despite their huge impact on road safety, seat belts are still seen as an inconvenience by a minority of drivers, yet using a three-point belt reduces the chance of dying in a crash by 50% [4]. 21% of car occupants killed in crashes were not wearing a seat belt [5].

Silent: That phone call a driver thinks simply cannot wait could cost them or another road user their life. Drivers who perform a complex secondary task at the wheel, like using a mobile, are three times more likely to crash than non-distracted drivers [6].

Sharp: Booking in for a regular eye test should be at the top of any driver’s to-do list, as a skipped test may cost someone their life. Road crashes caused by poor driver vision are estimated to cause 2,900 casualties and cost £33 million in the UK per year [7].

Sustainable: By minimising the amount we drive, or not driving at all, and walking, cycling or using public transport instead we are removing the potential for many crashes to happen in the first place and doing the best we can for the environment and our individual health. Air pollution is a major killer: there are an estimated 29,000 deaths from particulate matter pollution in the UK [8], 5,000 of which are attributable to road transport [9].

This year’s Road Safety Week theme partly builds on the successful 2015 theme, which saw us call on people to ‘drive less, live more’ as Brake focused on the ‘Sustainable’ element of road safety. The Road Safety Week 2015 Evaluation Report found that Road Safety Week reached more people than ever before, thanks to traditional media coverage throughout the Week and an improved social media presence overall.

Gary Rae, Director of Communications and Campaigns for Brake, said: “We’ve designed this year’s theme to be action orientated. Anyone can make and share the Pledge – individuals, businesses and community organisations. It’s practical, and if every driver vowed to slow down, never drink or take drugs when driving or use their mobiles, always wear a seat belt and make sure children are safely restrained, get their eyesight regularly tested, and minimise the amount they drive, then our roads would be safer places for everyone.” 

[ENDS]

[1] Reported Road Casualties Great Britain 2014, Department for Transport, 2015, table RAS50001

[2] Statistical data set: Reported drinking and driving (RAS51), Department for Transport, 2014, table RAS51007

[3] Provisional estimate for 2014, from Reported road casualties Great Britain: Estimates for accidents involving illegal alcohol levels: 2014 (second provisional), Department for Transport, February 2016

[4] The impact of driver inattention on near-crash/crash risk, National Highway Traffic Safety Administration, 2006

[5] Oral evidence: Road traffic law enforcement, HC 518, Transport Select Committee, 7 December 2015

[6] The Impact of Driver Inattention On Near-Crash/Crash Risk: An Analysis Using the 100-Car Naturalistic Driving Study Data, US Department of Transportation, 2006

[7] Fit to Drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012

[8] Estimating Local Mortality Burdens associated with Particulate Air Pollution, Public Health England, 2014

[9] Steve H. L. Yim and Steven R. H. Barrett, “Public Health Impacts of Combustion Emissions in the United Kingdom”, Environmental Science & Technology 2012 46 (8), 4291-4296

 

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Families and communities urged to get involved in Road Safety Week, calling on everyone to drive less, live more as e-action pack launches next month

Brake, the road safety charity

Thursday 27 August 2015

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Families and community groups are being urged to get involved in Road Safety Week 2015 (23-29 November), the UKs biggest road safety event, to help make our communities safer for people to walk and cycle. The charity Brake, which coordinates the event, is encouraging parents and community leaders to go to www.roadsafetyweek.org.uk to get ideas on promoting safer road use and campaigning for safer roads locally in the Week, and register online for a free e-action pack.

Road Safety Week, now in its 19th year, is coordinated with the support of headline sponsor Specsavers and the Department for Transport. Its a great opportunity for community groups, families and schools and to take action on local road safety issues, and run activities and campaigns to help make roads safer and prevent needless casualties.

Parents and budding community road safety champions can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk/communities for ideas and to get a free e-action pack. This includes downloadable posters and advice and case studies of what others have done in previous years. Families and communities can register online now to receive updates and start planning now, and will receive an action pack in September.

The Road Safety Week 2015 theme is drive less live more. Brake will be encouraging drivers, families and whole communities to consider how they travel, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible. Last year 7,795 community groups, schools and organisations registered to take part, running activities including fundraisers, road safety workshops, protests against fast traffic, community speed checks, and poster design competitions, many in partnership with local authorities, emergency services, or other agencies. Read more.

REGISTER NOW! Register at www.roadsafetyweek.org.uk/communitiesto get a free e-action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: Road safety isn’t just about safe driving and using the green cross code. It’s about making our streets safe and pleasant for everyone to use freely, and doing what we can to protect ourselves, people around us and the environment. A big part of that is driving less if we can, and this can make a huge difference to health and wellbeing, communities and the planet. That’s why this Road Safety Week, we’re encouraging everyone – including companies – to consider how they travel, and if possible ditch some vehicle mileage, and walk, cycle or use public transport instead.

Parents and community groups can help get this vital message out, and make a big difference to their local community. See roadsafetyweek.org.uk for ideas and inspiration, and to register for a free e-action pack to help you take part.

How families and communities got involved in 2014:

Brainy Bike Lightsran a competition to encourage cyclists to showtheir support of Road Safety Week. They encouraged cyclists to tweet photos of themselves holding signs either supporting the theme of 'look out for each other' and what road users could do to protect others on the road, or explaining why they enjoy cycling. Brainy Bike Lights gave away five of their bike lights to the winners of the competition that were announced at the end of Road Safety Week.

Buttercup Lane ChildmindersranBeep Beep! Dayactivities throughout Road Safety Week and promoted them on their Twitter account. They baked traffic light biscuits using a recipe from Brake, teamed up with their local lollipop lady to help children walk to school safely, and highlighted the issue of vehicles parking on yellow zig zags outside schools.

Bradfield Collegecampaigned for safer roads in their local community by buying four of Brake's Road Safety Week banners on themes including driving at 20mph in urban areas around schools, homes and shops.

Childminders in Derbyshireran aBeep Beep! Dayat their local childminding group with childminders coming together to run one big event. They took the children on supervised walks to see zebra and pelican crossings and learn about traffic danger. The children also made car track prints in paint and made collages of roads and vehicles. They also made traffic light biscuits to sell and raise money for Brake.

Read more examples here.

Notes for editors

About Road Safety Week
Road Safety Week is the UKs flagship road safety event, coordinated annually by the charity Brake, and now in its 19th year. In 2014 it will take place 23-29 November, with headline sponsorship from Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities. www.roadsafetyweek.org.uk

Additional logos and images related to this event are available on request. You can download Road Safety Week marketing flyers by following this link.

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britains most trusted brand of opticians for the eleventh year running by the Readers Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high streetprovider of adult audiologyservices to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

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Road safety professionals urged to register now for free ‘drive less, live more’resources as e-action pack launches next month

Brake, the road safety charity

Thursday 27 August 2015

e:This email address is being protected from spambots. You need JavaScript enabled to view it.

Road safety professionals are being urged to register now for Road Safety Week 2015 (23-29 November), the UKs biggest road safety event. The charity Brake, which coordinates the event, is encouraging road safety professionals to go to www.roadsafetyweek.org.uk for ideas on taking advantage of the event to bolster their year-round life-saving work, and register for a free pack of electronic resources.

Road Safety Week is now in its 19th year and coordinated with the support of headline sponsor Specsavers and the Department for Transport. Its a great time to for road safety professionals to join forces with local partners to run high-profile community engagement and awareness campaigns promoting safer, sustainable, responsible road use, and make use of free resources from Brake on this years theme.

Announced this week the Road Safety Week 2015 theme is drive less live more. Brake will be encouraging everyone to consider how they use roads, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible. Last year hundreds of local authority road safety professionals got involved by coordinating awareness-raising events and activities (see examples), often in partnership with emergency services and other partners. Road safety professionals can encourage people to use roads more sustainably, and to aim to make roads safer through running one-off activities, launching new campaigns. Road safety professionals can also use the week to generate extra involvement and publicity for year-round programmes. Read more.

Road safety professionals can access free electronic resources to help them get involved. Go to www.roadsafetyweek.org.uk/professionals for ideas and to register for a free e-action pack with downloadable posters and other materials, including on the theme. Road safety professionals can register online now to receive updates and start planning now, and will receive an action pack in September.

Brake is also encouraging road safety professionals to take advantage of its low-cost road safety courses and seminars in the run-up to Road Safety Week, such as on effective engagement of young people. Road safety professionals can also subscribe to Brake for free and discounted places at events, plus fortnightly news, research reports and other materials. See www.brake.org.uk/get-involved/organisations/local-authorities.

REGISTER NOW! Register at www.roadsafetyweek.org.uk/professionalsto get a free e-action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: Road safety isn’t just about safe driving and using the green cross code. It’s about making our streets safe and pleasant for everyone to use freely, and doing what we can to protect ourselves, people around us and the environment. A big part of that is driving less if we can, and this can make a huge difference to families’ health and wellbeing, communities and the planet. That’s why this Road Safety Week, we’re encouraging everyone to consider how they use roads, and if possible ditch some vehicle mileage, and walk, cycle or use public transport instead.

Road safety professionals can be pivotal in getting this vital message out to drivers in the local community, making roads safer for walking and cycling making a difference to peoples lives. Hundreds of road safety professionals to run activities, launch campaigns and raise local awareness campaigns for safer streets for walking and cycling. See roadsafetyweek.org.uk for ideas, and to register for a free action pack to help you take part.

How local authorities and road safety professionals got involved in 2014:

Buckinghamshire and Milton Keynes Fire and Rescue Service went into schools in their area and spoke to thousands of sixth formers and college students as part of their 'Safe Drive Stay Alive' presentations. They explored the circumstances that can lead to a crash and the consequences that follow. Keith Wheeler, Buckinghamshire Fire and Rescue Service's road safety manager said: "On average, young drivers account for one in four deaths on the road. People in the 17 to 24 age group are particularly vulnerable, partly due to their inexperience, but also because of issues such as peer pressure and drink- or drug-driving. It's tremendously rewarding to hear from the young people just how much these presentations have made them think about the issues involved. If we can save just one life, then all the effort will have been worthwhile."

Cleveland Fire Brigade teamed up with Cleveland & Durham Police and North East Ambulance Service to deliver 18 Learn & Live roadshows to more than 2,000 students, aged 16 to 19, across four colleges in the Cleveland area. They also conducted a crash scene reconstruction and extrication display at Middlesbrough College. The police and local authority road safety team also delivered table top advice and demonstrated their seat belt sledge. As well as securing media interest, the teams distributed Brake posters.

Newry Neighbourhood Policing team ran a number of operations and events over the week, aimed at educating road users about road safety and detecting and deterring motoring offences. Constable Conor Valentine said: "We all have a responsibility to make our roads safe and while we continue to educate, prevent and detect, I would ask all motorists to slow down, wear your seatbelt, don't use a mobile phone while driving and never ever drink and drive."

Northumbria Police hosted their Road Sense Common Sense film premiere event at Newcastle Civic Centre, attended by local students. The event showcased a series of short films produced by several schools across the region around the theme of 'look out for each other', focussing on issues such as bus driver distractions, mobile phone use and drinking. The event was supported by Brake volunteer Violet Atkinson, and emergency services.

South Yorkshire Safer Roads Partnership organised road safety events at various locations in Rotherham, Sheffield, Barnsley and Doncaster with members of the police and fire service on hand to provide advice about in child car seats. Throughout the week the Partnership also ran 'Drive For Life', an interactive engagement event for young drivers aged 17-25 at Barnsley College.

Read more examples here.

Notes for editors

About Road Safety Week
Road Safety Week is the UKs flagship road safety event, coordinated annually by the charity Brake, and now in its 19th year. In 2014 it will take place 23-29 November, with headline sponsorship from Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities. www.roadsafetyweek.org.uk

Additional logos and images related to this event are available on request. You can download Road Safety Week marketing flyers by following this link.

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britains most trusted brand of opticians for the eleventh year running by the Readers Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high streetprovider of adult audiologyservices to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

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Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’message as e-action pack launches next month

Brake, the road safety charity

Thursday 27 August 2015

e:This email address is being protected from spambots. You need JavaScript enabled to view it.

Employers, especially those with staff who drive for work, are being urged to register now to be part of Road Safety Week 2015 (23-29 November), the UKs biggest road safety event. The charity Brake, which coordinates the event, is encouraging organisations to go to www.roadsafetyweek.org.uk for ideas on using the event to promote safe and sustainable road use to staff and the wider community, and register for a free e-action pack.

Road Safety Week, now in its 19th year, is coordinated with the support of headline sponsor Specsavers and the Department for Transport. Its a great time to for employers to develop and promote safe and sustainable travel internally and engage the community to raise awareness. Read what companies did in 2014 here.

The Road Safety Week 2015 theme is drive less live more. Brake will be encouraging drivers, families and whole companies and communities to consider how they travel, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible. Employers can help promote this theme to staff, customers and contacts, and/or address other road safety issues important to them. You could: set up a scheme encouraging active and sustainable commuting and run a car free day for staff; organise a sponsored run or bike ride and analyse ‘at-work’ mileage to see if journeys can be reduced or better planned to improve efficiency. Read more.

Employers can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk/organisations for ideas and to register for a free e-action pack with downloadable posters, online and interactive resources, and advice on taking part. Employers can register online now to receive updates and start planning now, and will receive an action pack in September.

Brake is also urging organisations with staff who drive for work to make use of guidance from Brakes Professional membership scheme in the run up to the Week to develop year-round fleet safety practices. Various Brake Professional events offer best practice advice between now and the Week. Becoming a membermeans discounts for these plus regular guidance briefings, resources, research and news.

REGISTER NOW! Register at www.roadsafetyweek.org.uk/organisationsto get a free e-action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: Road safety isn’t just about safe driving and using the green cross code. It’s about making our streets safe and pleasant for everyone to use freely, and doing what we can to protect ourselves, people around us and the environment. A big part of that is driving less if we can, and this can make a huge difference to health
and wellbeing, communities and the planet. That’s why this Road Safety Week, we’re encouraging everyone – including companies – to consider how they travel, and if possible ditch some vehicle mileage, and walk, cycle or use public transport instead.

Employers can be pivotal in getting this vital message out to drivers and families and stand to gain from encouraging staff to travel for work and commute via sustainable and active means as much as possible. Hundreds of companies get involved in Road Safety Week every year, by running communications, staff and customer engagement, fundraisers and awareness campaigns. See roadsafetyweek.org.uk for ideas, and to register for a free pack to help you take part.

How companies got involved in 2014:

Arval ran a number of events and activities with staff and customers, such as alcohol and drug awareness sessions, sending daily messages to employees about the risks cyclists, pedestrians and drivers face, and a competition on cycling safely. Arval also hosted a safety forum for customers in partnership with Interactive Driving Systems, sharing road safety best practice.

Balfour Beatty held nine events around the UK, from Exeter to Glasgow, raising awareness of road worker safety. These helped raise awareness of the average fatality rate for those maintaining our road network, as one of the highest among employment sectors.

Clearview Traffic sponsored the setting up of a live crash extrication demonstration’ for young peopleat the Banbury & Bicester College motorsports campus. Working with the college, Bicester and Kidlington fire crews, and Oxfordshire Road Safety Officers, Clearview Traffic highlighted to young people the risks of careless or reckless driving.  

Cycle Alert ran an Exchanging Places programme in conjunction with Nestle in York, providing people in the region with information on how they can stay safe on roads and the chance to sit in the drivers seat of a lorry to recognise blind-spots.        

First Group Greater Manchester took a bus to Media City in Salford and ran an exchanging places event demonstrating blindspots around large vehicles. Depots across Yorkshire ran similar event in city centres in Sheffield, Doncaster, York and Rotherham. They also engaged eight schools across these cities, taking one of their buses to the schools and running Beep Beep! Days with the children, and ran an open day at Leeds University, promoting the importance of safe inner city travelling. In the run up to the week, depots across South Yorkshire held tea and toast mornings with drivers and discussed road safety and First's commitment to safety and partnership with Brake.

The Fuel Card Group ran a Bright Day to fundraise for Brake and daily road safety messages were communicated to staff. This content was shared with customers through websites and via social media.

Gist invited schools to each of their 10 participating sites across the UK, to present their National Child Road Safety Programme. The free of charge programme, presented by Gist drivers, teaches children about safety around large vehicles and has already been delivered to 32,000 children.

Kwik Fit offered free tyre checks for drivers in all their UK centres to tie in with Road Safety Week, and educated drivers about the importance of properly maintained brakes and their role in ensuring effective stopping distances. Kwik Fit stores also displayed Road Safety Week posters.

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About Road Safety Week
Road Safety Week is the UKs flagship road safety event, coordinated annually by the charity Brake, and now in its 19th year. In 2015 it will take place 23-29 November, with headline sponsorship from Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities. www.roadsafetyweek.org.uk

Additional logos and images related to this event are available on request. You can download Road Safety Week marketing flyers by following this link.

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

 

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britains most trusted brand of opticians for the eleventh year running by the Readers Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high streetprovider of adult audiologyservices to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country

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