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Road Safety Week 2019 launches

News from Brake
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Monday 19 November 2019
 
Third of adults have been in a collision or near miss on the road in past year: level of road danger revealed for Road Safety Week 2019
 
New research from the road safety charity Brake has revealed that nearly a third of adults were in a collision, or had a near miss, with a vehicle on a UK road in the past year. The research, from a survey of 2,000, has been published to highlight the level of danger felt on UK roads and to encourage people to “Step Up for Safe Streets” for national Road Safety Week 2019, launched today.
 
Brake’s research highlights the large number of the population who have experienced danger on the roads first-hand, with 1 in 3 adults stating that they’ve experienced a collision or near miss with a vehicle on a UK road in the past year. This proportion rises to more than half when just young adults (18-34-year-olds) are concerned.
 
Crashes and near misses can have a significant impact on people’s perceptions of safety, making streets feel less welcoming and holding people back from choosing to walk and cycle - modes of transport which have support from the road safety community and Government as they reduce car use, and so the level of danger on the roads, as well as improving public health.
 
Brake delivers support to road crash victims and knows the devastation that such incidents cause to families every day - on average, there is a death or serious injury on a UK road every 20 minutes. The charity believes that every road death and serious injury is preventable and is urging everyone to think about how they can “Step Up for Safe Streets” for Road Safety Week, sharing inspiring stories of supporters who are campaigning to reduce the danger on roads, to help inspire others.
 
Sharron Huddleston’s 18-year old daughter, Caitlin, was killed in a crash in 2017 when her friend, who had recently passed her driving test, lost control of their car. Sharron is working with Brake to improve young driver safety.
“The death of my daughter, Caitlin, broke my heart. Knowing that Caitlin’s death could have been prevented is what pushes me on to campaign for better driver licensing and why I’m encouraging others to Step Up for Safe Streets for Road Safety Week. No mother should ever have to go through the pain of losing a child in a road crash but by working together we can try and make sure that tragedies like Caitlin’s never happen again.”
 
Louise Grainger is campaigning for a safe crossing outside her children’s local junior school, Ravenscote Junior in Surrey, and will be holding a campaign event on Wednesday 20 November.
“I’m campaigning for a safe crossing for my local junior school because it terrifies me to see the danger that children are facing on the roads every day. Our streets should be welcoming, safe places and that’s why I’m encouraging others to join a local campaign and Step Up for Safe Streets for Road Safety Week. If we all work together, we can make sure children never have to be in danger when crossing the road.”
 
Jackie McCord’s 16 year-old daughter, Cassie, was killed in a crash in 2011 by a driver with poor eyesight. Following this tragedy, Jackie successfully campaigned to get Cassie’s Law introduced, which gave police powers to fast track an application to revoke a motorist’s licence if they believe they are unfit to drive.
“The pain of losing Cassie will never leave me but it’s important that people hear my story and understand that road crashes aren’t inevitable, or acceptable. Getting Cassie’s Law introduced wasn’t easy but it was worth it, as it has helped make our roads safer. I encourage everyone to think about how they can help make our roads safer and what they can do to Step Up for Safe Streets this Road Safety Week.”
 
Schoolchildren, community groups and employees across the country are taking part in activities during Road Safety Week, helping them learn about the solutions which can eliminate road death and serious injury. These solutions are part of the “safe systems” approach to road safety and include measures such as 20mph limits in urban areas, segregated cycle lanes, and technology which can prevent vehicles from speeding. Brake is also sharing how everyone can “Step Up” and help improve road safety in their daily lives, suggesting that people choose to leave the car at home, when possible, helping improve safety and air quality, and pledge to be a safe driver, always keeping within speed limits and never drinking or taking drugs and driving.
 
Road Safety Week 2019 partners, Kwik-Fit and Specsavers, are also backing the campaign for safe streets, with Kwik-Fit offering free vehicle safety checks at more than 600 centres across the country and Specsavers touring a virtual reality driving experience to encourage people to make sure their eyesight is good enough for driving.
 
Joshua Harris, director of campaigns for Brake, the road safety charity, said:
 
“These findings paint an alarming picture of the danger on our roads and yet it’s what we’re all exposed to, every day, when getting about. We shouldn’t have to accept this level of risk as part of our daily lives and so we are calling on everyone to “Step Up” for Road Safety Week and shout out for the solutions that we know can make our roads safe.
 
“Across the country, people are working tirelessly to campaign for safe streets, organising petitions, meeting with MPs and councillors and raising money and awareness. This Road Safety Week we want everyone to think about how they can do their bit and step up for safe streets. Can you join or start a local campaign? Do you need to take the car on your next journey, or could you walk, cycle or get the bus? If you are travelling by car, will you pledge to always keep within speed limits and never drive after drinking alcohol or taking drugs? Let’s all Step Up for Safe Streets and, together, we can help make roads safer for everyone.”
 
Mark Slade, managing director of Kwik Fit, said: “This campaign highlights that we can all play a role in making our streets safer.  While car safety technology becomes ever more advanced, it is vital to remember that the most important component is still the driver.  We are all responsible for our own vehicles when we get behind a wheel so we urge drivers to make sure they ‘step up’ and keep their cars in the safest condition possible. At Kwik Fit we are here to help keep people safe on the roads so urge any motorist who has concerns about any part of their vehicle to bring it into one of our centres for a free check.”
 
Specsavers founder Dame Mary Perkins said: ‘It’s clear that good eyesight is vital for safe driving but we know that many people do not have regular eye tests, running the risk of falling below legal driving standards and potentially putting themselves and others at risk. We urge drivers to Step Up for Safe Streets, this Road Safety Week, by checking that your eyesight is fit for driving. We’re delighted to be supporting Brake’s Road Safety Week campaign this year - together, we can help make roads safer for everyone.”
 
[ENDS] 
 
Notes to editors:
 
Further details about Road Safety Week can be found at www.roadsafetyweek.org.uk
 
[1] Brake survey findings:
  • Survey of 2,000 adults undertaken by independent market research company, Surveygoo, on behalf of Brake, in October 2019.
  • In response to: “In the past 12 months, have you been in a collision, or had a near-miss, with a vehicle on a UK road?” 31% (622 of 2,000) responded yes.
  • 565 survey respondents were young adults (18-34). In response to: “In the past 12 months, have you been in a collision, or had a near-miss, with a vehicle on a UK road?” 50% (285 of 565) responded yes.
[2] Death or serious injury on a UK road every 20 minutes:
[3] Safe systems explained:
Safe systems is a shared approach to road safety to prevent death and serious injury from road crashes. It’s based on the principles that people make mistakes and the human body is vulnerable to injury. This means that roads, speed limits, vehicles, driver rules and post-crash care should be designed in a way that prevents crashes from happening, or, in the event that a crash does occur, the kinetic energy in a crash isn’t enough to result in a death or serious injury taking place.
 
Road Safety Week
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2019 takes place 18–24 November, with support from the Department for Transport and sponsors Kwik Fit and Specsavers.

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Theme announced for UK Road Safety Week 2019

News from Brake
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Thursday 30 May 2019
 
The theme for Road Safety Week 2019 has been announced as ‘Step up for Safe Streets’. Taking place between 18-24 November and coordinated by road safety charity Brake, the Week will encourage everyone to ‘step up’ and learn about, shout about and celebrate the design-led solutions that can enable everyone to get around in safe and healthy ways, every day.
 
Every 20 minutes, someone is killed or seriously injured on a British road, yet each of these tragedies is preventable [1]. Road Safety Week 2019 will share how a focus on design can stop human error from causing death or serious injury on the roads, can encourage walking and cycling, and can make sure that the air is clean, helping keep everyone safe, fit and healthy.
 
The week-long campaign will encourage everyone to ‘step up’ and play a part in the creation of a safe and healthy future in the following ways:
 
  • Everyone can step up by pledging to use roads safely, minimise vehicle use and shout out for design-led solutions.
  • Schools can help young people step up and learn how to create a safe and healthy future and shout out for change.
  • Organisations can step up their policies and procedures to ensure they choose design-led solutions.
  • Emergency service professionals can step up to highlight their vital role in helping keep us safe.
  • Policy-makers can step up by developing and mandating proven design-led solutions.
Brake’s efforts for Road Safety Week will be supported through working with campaigners, community groups, road safety professionals, companies and schools - who can now register for a free action pack via www.roadsafetyweek.org.uk - and by funding from the Department for Transport.
 
Joshua Harris, director of campaigns for Brake, the road safety charity, said:
 
“Road Safety Week provides a unique opportunity, every year, to focus the public, organisations and policy-makers’ attention on the importance of road safety. With someone being killed or seriously injury on a British road every 20 minutes, each one a preventable tragedy, there is still huge progress to be made.
 
“We believe that it is everyone’s human right to be able to get around in a safe and healthy way every day. That is why this year, from 18-24 November, we want everyone to “Step up for Safe Streets” and learn about, shout about and celebrate the amazing design-led solutions that can help us create a safe and healthy future for all.”
 
ENDS
 
Notes to editors:
 
 
About Brake
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
 
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
 
Road Safety Week
 
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2019 takes place 18-24 November, with support from the Department for Transport.

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Specsavers announced as headline sponsor of UK Road Safety Week 2019

News from Brake

Specsavers has partnered with road safety charity Brake to sponsor UK Road Safety Week 2019.

This year, Road Safety Week will take place between 18-24 November and will focus on the theme of ‘Step up for Safe Streets’. Brake and Specsavers will be urging everyone to ‘step up’ and do their bit for road safety, with a focus on encouraging people to learn about, shout about and celebrate the design solutions that can enable everyone to get around in a safe and healthy way, every day.

Specsavers’ support, alongside funding from the Department for Transport, allows Brake to produce resources and materials so organisations, schools and individuals can run awareness-raising activities and campaigns for free. The optical retail chain will work with Brake to raise awareness about the importance of drivers having good eyesight to help prevent needless crashes. Specsavers stores across the UK will also be encouraged to run activities.

Every 20 minutes, someone is killed or seriously injured on a British road, yet each of these tragedies is preventable [1]. Road Safety Week 2019 will highlight how forward-thinking design of roads and vehicles can stop human error from causing death or serious injury, encourage walking and cycling, and help make sure the air we breathe is clean, working together to keep everyone safe, fit and healthy.

The week-long campaign will encourage everyone to ‘step up’ and play a part in the creation of a safe and healthy future in the following ways:

  • Everyone can step up by pledging to use roads safely, minimise vehicle use and shout out for design-led solutions.
  • Schools can help young people step up and learn how to create a safe and healthy future and shout out for change.
  • Organisations can step up their policies and procedures to ensure they choose design-led solutions.
  • Emergency service professionals can step up to highlight their vital role in helping keep us safe.
  • Policy-makers can step up by developing and mandating proven design-led solutions.

Road Safety Week is supported every year by actions from campaigners, community groups, road safety professionals, companies and schools - who can now register for a free action pack via www.roadsafetyweek.org.uk. Resources will be available from September.

Joshua Harris, director of campaigns for Brake, the road safety charity, said: “Road Safety Week provides a unique opportunity, every year, to focus the public, organisations’ and policy-makers’ attention on the vital issue of road safety. We are absolutely delighted to have Specsavers on board with us this year, and their support will be invaluable in helping us encourage everyone to do their bit for road safety and Step up for Safe Streets.”

Specsavers Founder Dame Mary Perkins: “We are proud to support Road Safety Week this year and want to encourage everyone to commit to stepping up for safe streets. Good eyesight is essential for the safety of everyone on the roads but we know around one in four people don’t have regular eye tests [2]. Your vision can deteriorate gradually without you even noticing so the only way to be sure your vision is up to scratch is to have an eye test every two years.”

ENDS

Notes to editors:

[1] RAS50001: Contributory factors: reported accidents by severity, Great Britain

[2] Specsavers and RNIB State of the National Eye Health report 2017 with YouGov

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2019 takes place 18-24 November, with support from the Department for Transport.

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Bristol residents close off road to traffic to launch ‘Bike Smart’ campaign as those on two wheels account for more than a third of deaths and serious injuries on South West’s roads

News from Brake
Issued Monday 19 November 2018
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Bristol residents close off road to traffic to launch ‘Bike Smart’ campaign as those on two wheels account for more than a third of deaths and serious injuries on South West’s roads

  • Street play session outside Brunel Field Primary School sees road closed to traffic, the street was closed by the residents of Arthur Milton Street working together with the support of Playing Out. – photos available here.
  • Event marks launch of UK Road Safety Week – communities and organisations across the region take part – details available here.
  • More than a third (36%) of all deaths and serious injuries on roads in the South West, in 2017, were bike riders (cyclists and motorcyclists). On average, a cyclist or motorcyclist is killed or seriously injured every hour, on British roads.
  • Latest figures show 369 children were killed or seriously injured while on their bicycle in 2017 – the highest figure in six years and a 17% increase from 2016
  • Road Safety Week 2018 (19–25 November), is sponsored by Devitt Insurance Services and Ford, and this year urges people, particularly drivers, to be ‘Bike Smart’ to raise awareness about the safety of those on two wheels.

The road outside a Bristol primary school was closed to traffic this morning (Monday 19 November) as young children took to their bikes to launch UK Road Safety Week in the region.

Children and their families from Brunel Fields Primary School joined residents of Arthur Milton Street for a  street play session organised by road safety charity Brake and Playing Out – the Bristol-based national street play organisation.

The event marked the start of UK Road Safety Week, which this year focuses on the theme of ‘Bike Smart’. Analysis by Brake has found that in the South West more than a third (36%, a total of 797) of all deaths and serious injuries on the roads are those travelling by bicycle or motorbike [1]. And in 2017, 369 child cyclists were killed or seriously injured while on British roads - the highest figure in six years and a 17% increase from 2016 [2].

The children were helping Brake call for drivers to be ‘Bike Smart’ by slowing down, taking care to look properly at junctions and doing the ‘Dutch reach’ to avoid car dooring [3].

The street play event took place on Arthur Milton Street between 8am and 9am to allow pupils, their families and residents to enjoy cycling without fear of traffic and highlight how street play sessions can create safe, pollution-free spaces within communities so children can play and ride their bikes safely.

The event was also attended by Avon Fire and Rescue Service, Living Streets, Bristol Council 20 mph team, Travel West, the Bike Doctor, Gloucestershire County Cricket Club, and Bristol City Councillors Eleanor Combley and Martin Fodor.  

Brake’s analysis has highlighted the vulnerability of those on two wheels, who, in comparison with car drivers, are on average 63 times more likely to be killed or seriously injured, per mile travelled, on British roads [4].

Cyclists and motorcyclists account for nearly 4 in 10 of all deaths and serious injuries on British roads, a total of 9,740 in 2017, or an average of one bike death or serious injury every hour. Bike deaths also make up more than a quarter of all British road deaths, with a total of 101 cyclist deaths and 349 motorcyclist deaths in 2017 [5].

Two-thirds (301) of bike deaths in 2017, an average of 25 a month, took place on rural roads [6] – the highest number of bike deaths on Britain’s rural roads for more than five years. Concerningly, the fatal crash risk facing bikes on rural roads – which accounts for miles travelled – is also at its highest since 2010 [7].

A survey of more than 1,000 drivers, commissioned by Brake for Road Safety Week, found that the majority of drivers (52%) feel that bike riders are most vulnerable on urban roads [8]. Department for Transport statistics, however, show that rural roads pose three times the risk of a fatal crash for both cyclists and motorcyclists, compared with urban roads [9].

The analysis has been published at the start of the UK’s biggest road safety event, Road Safety Week (19–25 November), coordinated by Brake. This year, thousands of organisations, schools and community groups are backing its ‘Bike Smart’ campaign, helping to raise awareness about the safety of those on two wheels.

Road Safety Week is calling for drivers to be ‘Bike Smart’ and be more aware of bikes by: slowing down, giving more time to spot danger and react; looking properly for bikes before pulling out at junctions; leaving at least 150cm between cars and a bike when overtaking; and by doing the ‘Dutch reach’, using the opposite hand to open a car door to help avoid ‘car dooring’ incidents.

Dave Nichols, community engagement manager at Brake, said: “Road Safety Week is a vital loudspeaker for individuals, communities and organisations to shout about road safety and raise awareness of the risks on our roads. We hope that through our launch event in Bristol we can demonstrate the benefits that cycling can have for our whole society. With one bike rider being killed or seriously injured every hour in Britain, there is no better time for us all to be more Bike Smart.”

Daniella Radice, project manager at Playing Out, said: “It is vital that drivers look out for children on bikes and drive carefully. Playing Out is working with Brake because we know that children need and want streets where they feel safe. Playing Out is a parent-led UK-wide movement for children’s freedom to play out, walk and cycle in the streets and spaces where they live. We help residents create temporary play streets, led by residents which are a step towards this and a great way of bringing communities together.”

Ben Dickinson, risk reduction crew manager for Avon Fire and Rescue Service, said: “As a service, we are committed to making the roads safer for everyone so it is brilliant to work with Brake and start educating children from a young age on road safety.

“We know that motorcyclists are much more likely to be killed or seriously injured in serious crashes so anything we can do to help bring this figure down is important.

“As Winter arrives, bringing shorter days and more wet periods, we would ask for all members of the road to be more considerate to others. Simple things like anticipating the actions of others or taking a little longer at a junction really can make the difference between life and death.”

Photos

·         Photographs from todays event can be downloaded through Dropbox here.

·         To find other Road Safety Week events taking place locally, visit our Road Safety Week Map - http://roadsafetyweek.org.uk/map

·         For more information or to speak to a Brake spokesperson email This email address is being protected from spambots. You need JavaScript enabled to view it.

/Ends

Notes to editors:

Further details about Road Safety Week can be found at www.roadsafetyweek.org.uk

  • The Street Play session has been organised in conjunction with Playing Out, a not for profit, social change organisation based in Bristol, supporting a UK-wide resident led street play movement, where thousands of people are working in their own communities and time to bring about positive change for children. More info can be found here: https://playingout.net/

[1] Reported casualties by severity, region, local authority and road user type, England, latest available year, RAS30043, Department for Transport, 2018.

[2] Reported children killed or seriously injured by road user type, Great Britain, RAS30062, Department for Transport, 2018.

[3] The ‘Dutch reach’ is a technique which seeks to avoid car dooring. Instead of using the hand nearest the door to open it, reach across with your opposite hand. This forces you to turn your head so you can check for bikes before you open the door.

[4] Reported casualty rates by road user type and severity: Great Britain, RAS30013, Department for Transport, 2018.

  • Cyclists are 14 times more likely to be killed and 46 times more likely to be killed or seriously injured, whilst motorcyclists are 55 times more likely to be killed, and 81 times more likely to be killed or seriously injured.

[5] Reported road casualties by road user type and severity: Great Britain, RAS30001, Department for Transport, 2018.

[6] Reported casualty and accident rates by urban and rural roads, road class, road user type, severity and pedestrian involvement, Great Britain, latest available year, RAS30018, Department for Transport, 2018.

  • Cyclists face the greatest risk of a fatal crash on rural A roads, at 6 times their average for all roads, and motorcyclists face the greatest risk of a fatal crash on rural B, C and unclassified roads, at just under 2 times their average for all roads.

[7] Reported casualty and accident rates by urban and rural roads, road class, road user type, severity and pedestrian involvement, Great Britain, latest available year, RAS30018, Department for Transport, 2018.

[8] A survey of 1,107 drivers, conducted by SurveyGoo for Brake in October/November 2018. In response to the statement “I feel that cyclists and motorcyclists are most vulnerable on…?” 52% (576) stated urban roads, 37% (412) stated rural roads and 11% (119) stated motorways.

[9] Reported casualty and accident rates by urban and rural roads, road class, road user type, severity and pedestrian involvement, Great Britain, latest available year, RAS30018, Department for Transport, 2018.

[10] Regional data from: Reported casualties by severity, region, local authority and road user type, England, latest available year, RAS30043, Department for Transport 2018. National data from: Reported casualties by severity, road user type and country, United Kingdom, latest available year, RAS 30034, Department for Transport, 2018.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2018 takes place 19–25 November, with support from the Department for Transport and sponsors Devitt Insurance and Ford.

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes.

Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week.

Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

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Bristol launch photographs

On Monday 19 November 2018 we teamed up with Playing out and the residents of Arthur Milton Street to close off the road to traffic to help launch our ‘Bike Smart’ campaign in Bristol.

Below are photoghraphs that media and external organisations can use to help promote the event. Please simply click on the images to download and save them.

A press release, to accompany these photos, can be found in our media centre. Any questions, then please email This email address is being protected from spambots. You need JavaScript enabled to view it. 

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