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Provisional statistics show almost 10,000 injured on Scottish roads

News from Brake
Monday, 20 November 2017
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Provisional statistics show almost 10,000 injured on Scottish roads

Almost 10,000 people were injured on roads in Scotland in the 12 months to June, recent figures show [1]. Provisional statistics from the Department for Transport reveal that 9,705 people were injured and 159 were killed in crashes on Scottish roads in the year to June 2017.

Other Government figures, published earlier in the year, showed a 14% rise in road deaths in Scotland during 2016 compared with 2015 [2]. A new analysis by Brake reveals that exceeding the speed limit was a factor in 291 crashes in Scotland last year, a rise of over a quarter (26%) since 2013 [3]. Travelling too fast for conditions contributed to 510 crashes during 2016.

Table: Reported road crashes by contributory factor, Scotland, 2013 to 2016 [3]

Contributory factor reported

2013

2014

2015

2016

Exceeding speed limit

231

237

253

291

Travelling too fast for conditions

663

591

549

510

Source: Department for Transport

The analysis marks the start of the UK’s biggest road safety event, Road Safety Week (20-26 November), coordinated by Brake. This year, thousands of organisations, schools and community groups are backing its Speed Down Save Lives campaign, helping to raise awareness about the dangers of driving too fast.

Travelling at higher speeds increases the distance it takes to stop in an emergency – both in terms of thinking and braking time – increasing the severity of any crash, the risk of loss of life and the extent of serious injury.

Brake is calling for the introduction of a default 20mph limit in all built-up areas, increased police enforcement and 'Intelligent Speed Adaptation', which helps drivers stay within the speed limit, to be fitted as standard to all new vehicles.

In September, the charity pledged its support for proposals put forward by Mark Ruskell MSP (Mid Scotland and Fife) for a default 20mph limit in built-up areas in Scotland, hailing the plans as a golden opportunity to save lives, promote sustainable transport and improve the environment.

Jason Wakeford, director of campaigns for Brake, the road safety charity, said: "Speeding remains a major problem, causing untold suffering to families up and down the country. Driving is unpredictable and if something unexpected happens on the road ahead, such as a child stepping out from between parked cars, it's a driver’s speed that determines whether they can stop in time and, if they can’t, how hard they will hit. That's why we're encouraging everyone to 'Speed Down Save Lives' for Road Safety Week this year.

"We fully support Mark Ruskell's proposed bill and want to see more urban areas going 20 right across the UK. Travelling at lower speeds drastically reduces the risk of death and serious injury and encourages more walking and cycling - relieving pressure on the NHS and other public services."

Lucas Bergmans, head of brand for Aviva, said: “At Aviva we’re all too familiar with the outcomes of road collisions, so we’re 100 per cent behind Brake’s Road Safety Week campaign. Travelling over speed limits can have catastrophic consequences, and these can be easily avoided. Aviva research shows that seven out of ten UK drivers admit to travelling over the speed limit from time to time, so we’d urge all motorists to pledge to keep their speed down, and help to make our roads safer."

Stephen Wornham, managing director of BriteAngle, said: “It is unacceptable that, with vehicles getting safer and more intelligent, so many people are being involved in road collisions. This data shows that more needs to be done to ensure motorists are aware of the hazards around them, and drive accordingly.”

/Ends

For more information please contact: This email address is being protected from spambots. You need JavaScript enabled to view it. or 07976 069159.

Notes to editors:

[1] Table RAS45011, Reported road casualties by police force area, Department for Transport, 2017.

[2] Figure 1, Key Reported Road Casualties Scotland 2016, Transport Scotland, 2017

[3] Table RAS50012, Reported road accidents by contributory factor, region and country, Great Britain, Department for Transport, 2016.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20–26 November, with support from the Department for Transport and sponsors Aviva and BriteAngle.

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.

We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

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Road collisions responsible for 1 in 5 trauma admissions to hospitals

News from Brake
Monday, 20 November 2017
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  • One in five patients admitted to trauma centres last year were involved in road crashes – the second largest cause of admissions, according to figures obtained by road safety charity Brake
  • An additional analysis of more than 75,000 road crash trauma patients in the last decade shows that:
  • Young people account for more than one in five (21%) admissions – the largest affected age group
  • Children make up the biggest age group of pedestrian casualties, comprising almost one in six (17%) admissions
  • Motorcyclists comprise the largest proportion of admissions (25%), followed by drivers (23%), pedestrians (21%) and cyclists (16%)
  • Almost a third (32%) of pedestrians, and almost a quarter (24%) of cyclists, suffer serious head injuries
  • Speeding was a factor in almost a quarter (22%) of fatal crashes on roads in Britain last year, according to Government statistics
  • The analysis marks the start of Road Safety Week, which this year urges people to slow down to cut crashes and fatalities, and reduce the severity of injuries on roads.

One in five (20%) patients admitted to trauma centres were involved in road crashes in 2016 according to new figures obtained by Brake, the road safety charity. Road collisions were the second largest cause of trauma admissions, after falls from less than two metres.

Last year, 11,486 road users – the equivalent of 31 a day – were admitted to trauma centres in England and Wales with life-threatening injuries.

The regions with the highest proportion of road collision trauma patients were the Thames Valley (25%), North West London (23%), the West Midlands (23%), the East Midlands (22%) and East England (22%).

Brake commissioned an analysis by the Trauma Audit and Research Network (TARN), which records information about patients admitted to trauma centres, set up to deal with the most severe injuries in England and Wales [1].

Table: Admissions to trauma centres and units following road traffic collisions, 2016

TARN network region

Road collision admissions as  proportion of all trauma admissions (2016)

Number of road crash trauma admissions (2016)

Thames Valley

25%

554

North West London

23%

505

West Midlands

23%

1,663

East Midlands

22%

617

East of England

22%

860

North East London and Essex

22%

690

South East London, Kent and Medway

21%

640

Yorkshire and Humber

21%

1,215

Cumbria and Lancashire

20%

365

Sussex

20%

272

Hampshire, Dorset and the Isle of Wight (Wessex)

20%

609

Somerset, Bristol, Gloucestershire and Wiltshire (Severn)

19%

635

Wales

19%

341

South West London and Surrey

18%

530

Greater Manchester

17%

611

Devon and Cornwall (Peninsula)

17%

400

Merseyside and Cheshire

16%

421

North East England (Northern)

16%

558

Total

20%

11,486

Source: TARN. Note: size of population and number of trauma centres vary between regions.

Brake also analysed data covering 75,820 road crash victims admitted to trauma centres during the last decade [2]. The data reveals that young people (16-25 year olds) are the most affected age group, accounting for more than one in five (21%) road traffic trauma admissions, including the largest group of vehicle passenger (32%), motorcycle (27%) and driver (21%) admissions. In the past decade, 5,657 children (under the age of 16) were admitted to a trauma centre following a road crash, making up seven per cent of all admissions; almost a third (32%) of these were admitted with serious head injury. Children also comprise the biggest age group for pedestrian casualties, accounting for nearly one in six (17%) trauma admissions. 

According to the analysis, motorcyclists comprise the largest proportion of admissions (25%), followed by drivers (23%), pedestrians (21%), cyclists (16%) and vehicle passengers (12%).

Due to the severity of many road traffic collisions, almost a quarter (24%) of trauma patients go straight to intensive care following a crash. In terms of road user type, almost a third (32%) of pedestrians, and almost a quarter (24%) of cyclists, suffer serious head injuries, while over a quarter (28%) of drivers suffer severe chest injuries. Almost two in five (39%) motorcyclists are admitted with serious injury to their arms or legs. Five per cent of all admissions in 2016 later died from the injuries sustained [2].

Recent figures from the Department for Transport reveal that exceeding the speed limit or travelling too fast for conditions contributed to 349 fatal collisions on roads in Britain last year – almost a quarter (22%) of all fatal crashes [3]. Travelling at higher speeds increases the distance it takes to stop in an emergency – both in terms of thinking and braking time – increasing the severity of any crash, the risk of loss of life and the extent of serious injury.

The analysis has been published at the start of the UK’s biggest road safety event, Road Safety Week (20-26 November), coordinated by Brake. This year, thousands of organisations, schools and community groups are backing its Speed Down Save Lives campaign, helping to raise awareness about the dangers of driving too fast.

Jason Wakeford, director of campaigns for Brake, the road safety charity, said: "Not only do needless road collisions cause untold suffering but they also place an enormous strain on the NHS and other public services.

"Speeding is a factor in many deadly crashes and remains a major problem. Driving is unpredictable and if something unexpected happens on the road ahead, such as a child stepping out from between parked cars, it's a driver’s speed that determines whether they can stop in time and, if they can’t, how hard they will hit. That's why we're encouraging everyone to 'Speed Down Save Lives' for Road Safety Week this year.

"Brake is also calling for a default 20mph limit in all built-up areas, increased enforcement and 'Intelligent Speed Adaptation', which helps drivers stay within the limit, to be fitted as standard to new vehicles."

Ben Walton, adult clinical lead for major trauma in the Severn area, hosted by North Bristol NHS Trust, said: "We know that injuries sustained following road traffic collision account for a significant proportion of seriously injured patients admitted to the Major Trauma Centre at North Bristol NHS Trust.

"Road traffic incidents have a serious, often devastating impact on individuals and their families. Even if people survive and make it to the Major Trauma Centre - where specialists work together to help treat their different injuries - the long-term outcome can still be life-changing. There are many ways in which road traffic collisions can be prevented. In particular we urge people to be mindful of the speed they are travelling."

Lucas Bergmans, head of brand for Aviva, said: “At Aviva we’re all too familiar with the outcomes of road collisions, so we’re 100 per cent behind Brake’s Road Safety Week campaign. Travelling over speed limits can have catastrophic consequences, and these can be easily avoided. Aviva research shows that seven out of ten UK drivers admit to travelling over the speed limit from time to time, so we’d urge all motorists to pledge to keep their speed down, and help to make our roads safer."

Stephen Wornham, managing director of BriteAngle, said: “It is unacceptable that, with vehicles getting safer and more intelligent, so many people are admitted to trauma hospitals after a road collision. This data shows that more needs to be done to ensure motorists are aware of the hazards around them, and drive accordingly.”

Brake volunteer: Nick Bennett from Cambridge

On 25 July 2002, aged just 17, Nick’s life was changed forever when he made the decision to dangerously overtake. He was on his way to work and impatiently stuck behind two cars. The sun was low, he couldn’t see properly, and yet he overtook both cars; straight into the path of a three tonne lorry. He wasn’t wearing a seatbelt. Nick spent the next two years in hospital and now lives with injuries so severe that he requires daily care.

Nick said: "As someone who has been seriously injured as a result of a road crash, I don't want any other family to go through the same suffering I am. Breaking the speed limit means it takes longer to react and brake in the event of an emergency, increasing the chance of causing death and serious injury to yourself and others. Speeding is really dangerous and so I'm fully supporting this year's Road Safety Week and encouraging everyone to speed down to save lives."

/Ends

For more information please contact: This email address is being protected from spambots. You need JavaScript enabled to view it. or 07976 069159.

Notes to editors:

Please contact Brake for:

  • Further regional breakdowns of the data
  • Case studies of, and interviews with, Brake volunteers who have been seriously injured following road crashes
  • Interviews with Brake campaigners
  • Attendance at a photo call at Southmead Hospital, Bristol (Severn major trauma centre) at midday on Monday 20 November.

[1] Major trauma centres and units are designed to care for patients with multiple serious injuries that could result in death or serious disability, including head injuries, life-threatening wounds and multiple fractures. Major trauma centres operate 24 hours a day, seven days a week. They are staffed by consultant-led specialist teams with access to the best diagnostic and treatment facilities, including orthopaedics, neurosurgery and radiology teams.

Brake requested an analysis by the Trauma Audit and Research Network (TARN) of patients admitted as a result of road traffic collisions. Further details of TARN patient inclusion requirements can be found in its Procedure Manual

[2] Figures relate to cases where TARN was advised of outcome.

[3] Contributory factors in reported accidents by severity, Great Britain, 2016: Table RAS50001, Department for Transport, 2017.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20–26 November, with support from the Department for Transport and sponsors Aviva and BriteAngle.

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.

We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

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One month left to register for UK Road Safety Week - BriteAngle revealed as new co-headline sponsor

Friday 20 October 2017
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Road safety professionals have just one month left to get involved with UK Road Safety Week, which has welcomed new co-headline sponsor BriteAngle.

The company, which makes warning triangles with flashing, high-intensity LEDs, joins Aviva in supporting the UK’s biggest road safety event, which is coordinated by charity Brake and supports the Department for Transport. UK Road Safety Week will take place from 20-26 November 2017.

For 20 years Road Safety Week has been inspiring road safety professionals to join forces with local partners to run high-profile community engagement and awareness campaigns promoting safer roads.

Free resources on this year’s theme Speed Down Save Lives, are now available to road safety practitioners who register for free via www.roadsafetyweek.org.uk. This includes downloadable and interactive resources aimed at both children and adults, advice on how to promote slower speed limits, benefits of new technologies such as intelligent speed assistance (ISA), and case studies of what others have done. A brand new animated short film about the benefits of keeping to speeds will also be available exclusively to those who register.

In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

And for the first time, you can see what others are doing across the UK via an interactive map.

REGISTER NOW! Register at www.roadsafetyweek.org.uk/professionals to get a free online action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek and #SpeedDown

Dave Nichols, community engagement manager for Brake, said: “Speeding remains a major problem in the UK. Not only does it put people's lives at risk every single day, but it prevents them from being able to walk and cycle safely in their communities. We all live busy lives and there is often a temptation to speed up in the hope of saving time, where in fact we could be costing lives. That is why we’re encouraging everyone to Speed Down Save Lives this Road Safety Week.

“Road safety professionals can be pivotal in getting these vital messages out to local drivers; really making a difference to help save people’s lives and make roads safer for walking and cycling. Hundreds of professionals get involved in Road Safety Week every year, by running activities, launching campaigns and raising local awareness campaigns for safer streets. I would encourage anyone who hasn’t already registered to sign up now for our free action pack.”

Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians and a wide variety of professionals - but there is always more we can do.

“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign”.

Stephen Wornham, Managing Director for BriteAngle, said: “Road safety is something that affects us all. Ensuring you are doing the right speed, not only for the legal limit, but also for the road conditions and visibility, can be easily overlooked, putting many road users at risk. Road Safety Designs is glad to be working with Brake, not only to promote safer driving but safer roads for everyone. With Road Safety Week fast approaching, now is the time for professionals to spread the important message of Speed Down Save Lives.”


Notes to Editors:

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

 Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20-26 November, with support from the Department for Transport and headline sponsors Aviva.

About Aviva:

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
    • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
    • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
    • Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
    • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
    • The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
    • For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
    • For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
    • Follow us on twitter: www.twitter.com/avivaplc/
    • Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
    • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

 About BriteAngle:

At Road Safety Designs, we want to make the world’s roads safer, which is why we design, develop and produce innovative new road safety products in the UK. Our first product is BriteAngle – a revolutionary warning triangle with flashing, high-intensity LEDs. It can be seen for up to 300 metres – meaning you can set it up by your vehicle, it can also be attached to the back of a vehicle such as a caravan, van or truck thanks to the unique sucker cup and bracket. It’s also stable in winds of up to 45mph. BriteAngle is designed, developed, tested and produced in the UK, and we’ve vowed to keep it that way for our next generation of products. We’re working on a range of new products, designed to keep all road users safe.

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Register for UK Road Safety Week and get free resources to help drivers Speed Down Save Lives

Tuesday 27 June 2017
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Road safety professionals can now register for Road Safety Week 2017 (20-26 November), the UK’s biggest road safety event. Road safety charity Brake, which coordinates the event, is encouraging road safety professionals to go to www.roadsafetyweek.org.uk and register for a free action pack to help them raise awareness and bolster their year-round life-saving work.

Road Safety Week has been inspiring people for 20 years and is coordinated with the support of headline sponsors Aviva, and the Department for Transport. It’s a great time for road safety professionals to join forces with local partners to run high-profile community engagement and awareness campaigns promoting safer roads on this year’s theme.

Road safety practitioners can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk/professionals for ideas and to register for a free online action pack (available from September). This includes downloadable, interactive resources aimed at both children and adults, advice on how to promote slower speed limits, and case studies of what others have done.

For this year’s Road Safety Week, we have chosen to focus on the important message of Speed Down Save Lives. In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

Road Safety Week is an ideal time to focus on:

  • speed causes deaths and serious injuries on our roads
  • rural roads are not race tracks
  • 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists
  • going slow = stopping in time
  • speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
  • speed cameras work. They save lives.
  • Intelligent Speed Adaptation (ISA) is an important development that is likely to be fitted to all vehicles in the future

And for the first time, people will be able to see what others are doing across the UK via a new interactive map.

REGISTER NOW! Register at www.roadsafetyweek.org.uk/professionals to get a free online action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek and #SpeedDown

Dave Nichols, community engagement manager for Brake, said: “Speeding remains a major problem in the UK. Not only does it put people's lives at risk every single day, but it prevents them from being able to walk and cycle safely in their communities. We all live busy lives and there is often a temptation to speed up in the hope of saving time, where in fact we could be costing lives. That is why we’re encouraging everyone to Speed Down Save Lives this Road Safety Week.

“Road safety professionals can be pivotal in getting these vital messages out to local drivers; really making a difference to help save people’s lives and make roads safer for walking and cycling. Hundreds of professionals get involved in Road Safety Week every year, by running activities, launching campaigns and raising local awareness campaigns for safer streets. I would encourage anyone who hasn’t already registered to sign up now for our free action pack.”

Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians and a wide variety of professionals - but there is always more we can do.

“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign”.


Notes to Editors:

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20-26 November, with support from the Department for Transport and headline sponsors Aviva.

About Aviva:

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
    • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
    • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
    • Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
    • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
    • The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
    • For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
    • For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
    • Follow us on twitter: www.twitter.com/avivaplc/
    • Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
    • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

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Theme announced for UK Road Safety Week 2017

12 April 2017
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The dangers of speeding on our roads will be the message at the heart of this year’s UK Road Safety Week, taking place 20-26 November 2017.

In the UK, and across the globe, speeding is still a major problem, causing untold suffering.

Breaking the speed limit or travelling too fast for conditions was recorded (by police at crash scenes) as a contributory factor of 23% of fatal crashes in 2015 [1].

Drivers with one speeding violation annually are twice as likely to crash as those with none. [2]

And a recent Brake survey found thatfour in 10 (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones.[3]

It’s for these reasons that speed will be at the heart of Road Safety Week 2017, coordinated by Brake, the road safety charity, and supported by Aviva. The charity is also supporting the United Nations Global Road Safety Week (8-14 May) which focuses on ways to manage speed and prioritise road safety worldwide.

To help raise awareness about the dangers posed by speeding drivers, Brake will be working with campaigners, community groups, road safety professionals, companies and schools, who can now register for a free action pack via www.roadsafetyweek.org.uk.

Brake will also be calling on individuals to make the Brake Pledge to stay under speed limits, slow to 20mph by schools, homes and shops, slow right down for bends, brows and bad weather, and speak out for slowing down.

Gary Rae, campaigns director for Brake, the road safety charity, said: “Road Safety Week is an opportunity to bring together individuals, businesses and community organisations to focus, this year, on the deadly menace of speed. We’ve designed this year’s theme to raise awareness of the growing concern of speed on our roads, whether major routes, urban areas, or rural roads. We’ve started pulling together a creative campaign, built around the hashtag #speeddown, which will get everyone thinking about how they drive on our roads.”

Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians and schools alike - but there is always more we can do. As sponsor of Road Safety Week for the second year running, we are keen to encourage even more people to make the Brake pledge in 2017. The pledge will form an integral part of our safer driving social activity this year, and we are looking at how we can use our corporate responsibility programme to reach an even wider audience. 

“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign”.


[ENDS] 

Notes to Editors:

[1] Reported Road Casualties Great Britain: Annual Report 2015, Department for Transport, 2016, table RAS50008

[2] Crash involvement of motor vehicles in relationship to the number and severity of traffic offenses, SWOV, 2013

[3] Report on safe driving: speed, Brake, 2016

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20-26 November, with support from the Department for Transport and headline sponsors Aviva.

About Aviva:

• Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
• In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
• Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
• Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
• By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
• The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
• For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
• For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
• Follow us on twitter: www.twitter.com/avivaplc/
• Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
• For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

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