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Road Safety Week 2017– Speed Down

In 2017 our Speed Down Save Lives campaign raised awareness about the dangers posed on our roads by people who drive too fast.

We obtained exclusive figures to show that one in five (20%) patients admitted to trauma centres were involved in road crashes. Road collisions were the second largest cause of trauma admissions, after falls from less than two metres.

In 2016, 11,486 road users – the equivalent of 31 a day – were admitted to trauma centres in England and Wales with life-threatening injuries.
The regions with the highest proportion of road collision trauma patients were the Thames Valley (25%), North West London (23%), the West Midlands (23%), the East Midlands (22%) and East England (22%).
Brake commissioned an analysis by the Trauma Audit and Research Network (TARN), which records information about patients admitted to trauma centres, set up to deal with the most severe injuries in England and Wales.

For the full story, read here.

Press releases:

Speeding offences rise by a third to reach six year high 24 November 2017
Road collisions responsible for 1 in 5 trauma admissions to hospital
 20 November 2017
Provisional statistics show almost 10,000 injured on Scottish roads 20 November 2017
Road safety charity and children’s TV presenter launch new short film for schools
 November 2017
One month until UK Road Safety Week - BriteAngle revealed as new headline sponsor October 2017
Register for UK Road Safety Week and get free resources to help drivers Speed Down Save Lives June 2017
Date and theme announced: Speed Down Save Lives
 April 2017

Road Safety Week 2016 – Make the Brake Pledge

In 2016 our campaign encouraged people to make and share the Brake Pledge to help stop the five deaths and 64 serious injuries that happen every day on UK roads.

Film premieres:

To further highlight the dangers of what can happen when people don’t follow the Brake Pledge, the charity released six short films, one for each of the Pledge points.

The films were premiered online on 21 Nov to mark the start of Road Safety Week.

Press releases:

Brake launches two interactive games for Road Safety Week 2016 - 23 November 2016
National launch: Speeding and distracted drivers revealed as most feared as charity asks everyone to sign the Brake Pledge - 21 November 2016
Date and theme announced: Pledge to do six simple things to save lives this Road Safety Week - 16 March 2016

Road Safety Week 2015 – 'drive less, live more' campaign launch

In Road Safety Week 2015 Brake launched a campaign encouraging people to think about their car use and how they might 'drive less, live more', to help stop the five deaths and 64 serious injuries that happen every day on UK roads. We called on people to consider how they might reduce car journeys to make their communities safer, happier places, as well as improving their health, finances and their environment. As part of the campaign, Brake and partners AIG and Specsavers revealed statistics showing the appalling numbers of deaths in the UK that are caused by air pollution and inactivity. Brake held media launch events across the UK, at London, Bristol, Glasgow and York - you can read more about the media launches here.

Media releases issued for Monday 23 November 2015:
National launch: Brake launches 'drive less, live more' campaign as devastating UK-wide health effects of driving are revealed

Road Safety Week 2015 - the run up

Educators urged to register for the UK’s biggest road safety event, as ‘drive less, live more’ e-action pack launches next month - 27.08.15
Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’ message as e-action pack launches next month - 27.08.15
Emergency services urged to register now for Road Safety Week free ‘drive less, live more’ resources as e-action pack launches next month - 27.08.15
Road safety professionals urged to register now for free ‘drive less, live more’ resources as e-action pack launches next month - 27.08.15
Families and communities urged to get involved in Road Safety Week, calling on everyone to drive less, live more as e-action pack launches next month - 27.08.15
Educators urged to register for the UK’s biggest road safety event, and help promote the message ‘drive less, live more’ - 10.04.15
Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’ message - 10.04.15
Road Safety Week date and theme announced - emergency services urged to register now for free ‘drive less, live more’ resources - 10.04.15
Road Safety Week date and theme announced –road safety professionals urged to register now for free ‘drive less, live more’ resources - 10.04.15
Families and communities urged to get involved in the UK’s biggest road safety event, calling on everyone to drive less, live more - 10.04.15
Date and theme announced: drive less, live more - 10.04.15

Road Safety Week 2014 – Look out for each other

In Road Safety Week 2014 Brake launched a campaign calling on all road users to look out for each other, to help stop the five deaths and 61 serious injuries that happen every day on UK roads, and particularly to protect people on foot and bike. We called on drivers to slow down to 20mph in communities, look longer and take it slow at junctions and bends, and give people plenty of room and consideration. As part of the campaign, Brake and partners RSA and Specsavers revealed statistics showing shocking numbers of UK drivers senselessly risking lives by flouting traffic laws. Police across the country stepped up traffic enforcement to deter and catch drivers putting others at risk, and Brake held eight media launch events across the UK.

Media releases issued for Monday 17 November 2014:
National launch: Brake launches 'look out for each other' campaign as extent of selfish driving across UK is revealed
London
South West
Scotland
South East
Yorkshire and Humber
Northern Ireland
Wales
East
East Midlands
West Midlands
North East
North West
Families call on road users to ‘look out for each other’ in Road Safety Week campaign to prevent tragedies, as extent of selfish driving is revealed
Schools and colleges call on everyone: ‘look out for each other’ in Road Safety Week campaign to prevent tragedies, as extent of selfish driving is revealed
Charity calls on employers to promote ‘look out for each other’ message to drivers, as extent of selfish driving is revealed
Look out: charity single calls on drivers to help stop five people a day being killed on UK roads
Road safety professionals team up to promote ‘look out for each other’ message, as charity reveals extent of selfish driving across the UK
Look out for each other to stop one-an-hour cycling and walking deaths and injuries on UK roads, says charity

Road Safety Week 2014 - the run up

Runners and cyclists urged to run great events as part of Brake's Road Safety Week - 25.07.14
Families and communities urged to run great events as part of Brake's Road Safety Week - 25.07.14
Road safety professionals urged to run great events as part of Brake's Road Safety Week- 25.07.14
Emergency services urged to run great events as part of Brake's Road Safety Week - 25.07.14
Fleets and employers urged to run great events as part of Brake's Road Safety Week - 25.07.14
Educators urged to run great events as part of Brake’s Road Safety Week - 25.07.14
Emergency services urged to register now for free 'look out' resources - 24.03.14
Fleets and employers encouraged to get involved in Road Safety Week - 24.03.14
Runners and cyclists urged to get involved in the UK's biggest road safety event - 24.03.14
Brake calls on families and communities to register for Road Safety Week - 24.03.14
Road safety professionals urged to register now for Road Safety Week - 24.03.14
Educators urged to start planning for the UK's biggest road safety event - 24.03.14
Date and theme announced: look out for each other - 11.02.14

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