Coordinated by Brake Avivabritangle2 Support think

Theme announced for UK Road Safety Week 2017

12 April 2017
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The dangers of speeding on our roads will be the message at the heart of this year’s UK Road Safety Week, taking place 20-26 November 2017.

In the UK, and across the globe, speeding is still a major problem, causing untold suffering.

Breaking the speed limit or travelling too fast for conditions was recorded (by police at crash scenes) as a contributory factor of 23% of fatal crashes in 2015 [1].

Drivers with one speeding violation annually are twice as likely to crash as those with none. [2]

And a recent Brake survey found thatfour in 10 (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones.[3]

It’s for these reasons that speed will be at the heart of Road Safety Week 2017, coordinated by Brake, the road safety charity, and supported by Aviva. The charity is also supporting the United Nations Global Road Safety Week (8-14 May) which focuses on ways to manage speed and prioritise road safety worldwide.

To help raise awareness about the dangers posed by speeding drivers, Brake will be working with campaigners, community groups, road safety professionals, companies and schools, who can now register for a free action pack via www.roadsafetyweek.org.uk.

Brake will also be calling on individuals to make the Brake Pledge to stay under speed limits, slow to 20mph by schools, homes and shops, slow right down for bends, brows and bad weather, and speak out for slowing down.

Gary Rae, campaigns director for Brake, the road safety charity, said: “Road Safety Week is an opportunity to bring together individuals, businesses and community organisations to focus, this year, on the deadly menace of speed. We’ve designed this year’s theme to raise awareness of the growing concern of speed on our roads, whether major routes, urban areas, or rural roads. We’ve started pulling together a creative campaign, built around the hashtag #speeddown, which will get everyone thinking about how they drive on our roads.”

Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians and schools alike - but there is always more we can do. As sponsor of Road Safety Week for the second year running, we are keen to encourage even more people to make the Brake pledge in 2017. The pledge will form an integral part of our safer driving social activity this year, and we are looking at how we can use our corporate responsibility programme to reach an even wider audience. 

“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign”.


[ENDS] 

Notes to Editors:

[1] Reported Road Casualties Great Britain: Annual Report 2015, Department for Transport, 2016, table RAS50008

[2] Crash involvement of motor vehicles in relationship to the number and severity of traffic offenses, SWOV, 2013

[3] Report on safe driving: speed, Brake, 2016

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20-26 November, with support from the Department for Transport and headline sponsors Aviva.

About Aviva:

• Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
• In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
• Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
• Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
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