Employers! Be at the heart of RSW!

Road Safety Week is an ideal opportunity to promote life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers and your local community. Register to take part now!

If you’d like to learn more about how you can take part, sign up for Brake’s 
free Road Safety Week webinar for employers.

The webinar is an opportunity to hear from companies that took part in Road Safety Week 2015, and will provide you with ideas and tips on running successful activities and communication campaigns in your organisation and community.

Why take part?

Canter Levin Berg

Hundreds of employers use the Week to train staff, raise awareness, or partner with local schools, community groups and road safety professionals to promote safer roads. For example, Canter Levin & Berg Solicitors teamed up with Merseyside Fire & Rescue to run an event with pupils at Litherland High School (pictured right), with interactive road safety sessions and a crash-extraction demonstration by the fire service crew.

Many employers use the Week as a springboard to launch year-round road safety programmes. Chris Hughes, risk manager, Balfour Beatty Utility Solutions, says: “Getting involved in Road Safety Week really helps us generate awareness about road safety year-round and get the message across to employees and our community. There are so many ways to take part - we would urge all companies to do so and help make roads safer.”

How to get involved

We are currently developing some brand new resources, but below are a few ideas to get you started. If you register using our online form, you'll receive a free online action pack with lots more advice, ideas and resources linked to this year's theme of the Brake Pledge.

  • Sign up for Brake's free Road Safety Week webinar for employers.
  • Work with Brake Professional to launch a new road safety initiative in your organisation. 
  • Run workshops to promote safe driving to employees/company drivers. Find out more about Brake Pledge training courses.
  • Promote Road Safety Week to your staff, suppliers, customers and other business contacts via newsletters, e-bulletins or your email signature.
  • Promote Road Safety Week on your website, Facebook and/or Twitter, with links to this website.
  • Put up a road safety display in your organisation's foyer or in your community (e.g. in a shopping centre) using free or low-cost resources from Brake.
  • Sponsor a giant Road Safety Week banner in your community. We can often arrange for display in a suitable location, and after the Week, the banner is yours to keep. See this year's designs or email This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.
  • Work with local schools/colleges/youth clubs on a road safety initiative.
  • Run a campaign for safer roads in your community: see our community campaign kit for help.
  • Run a fundraising Bright Day for Brake, or be inspired by other exciting fundraising ideas. Contact Lisa Kendall for more information on 01484 683294 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Read about what employers did for Road Safety Week in 2015, 2014 and 2013.