Employers! Be at the heart of RSW!

Road Safety Week is an ideal opportunity to promote life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers and your local community.
Register to take part now!

Many employers use the Week as a springboard to launch year-round road safety programmes. Chris Hughes, risk manager, Balfour Beatty Utility Solutions, says: “Getting involved in Road Safety Week really helps us generate awareness about road safety year-round and get the message across to employees and our community. There are so many ways to take part - we would urge all companies to do so and help make roads safer.”

If you’d like to learn more about how you can take part, sign up for Brake’s
free Road Safety Week webinar for employers
The webinar is an opportunity to hear from companies that took part in Road Safety Week 2015, and will provide you with ideas and tips on running successful activities and communication campaigns in your organisation and community.

Canter Levin BergLast year hundreds of employers ran road safety activities, including training and awareness raising for staff and partnering with local schools, community groups and road safety professionals to promote safer roads. For example, Canter Levin & Berg Solicitors teamed up with Merseyside Fire & Rescue to run an event with pupils at Litherland High School (pictured right). The day involved interactive road safety sessions with students and a demonstration of a crash extrication conducted by the fire service crew.

Kids votingHow to get involved
We are currently developing some brand new resources, but below are just a few ideas to get you started. If you register using our online form you'll receive a free online action pack with lots more advice, ideas and resources linked to this year's them of the Brake Pledge.

  • Sign up for Brake's free Road Safety Week webinar for employers.
  • Launch a new road safety initiative in your company/organisation and work with Brake Professional.
  • Run workshops to promote safe driving to employees/company drivers. Find out more about Brake Pledge training courses.
  • Promote Road Safety Week to your staff/partners/suppliers/customers/business contacts through newsletters/e-bulletins/messages on documents/your email signature.
  • Promote road safety and Road Safety Week on your website (and/or on Facebook and Twitter), with a link to this website.
  • Put up a road safety display in your organisation's foyer. View resources from Brake, available for free or at low cost.
  • Sponsor a giant Road Safety Week banner in your community. We can often arrange for display in a suitable location, such as a local town centre. After the Week, the banner is yours to keep. See last year's designs or email This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.
  • Work with local schools/colleges/youth clubs on a road safety initiative.
  • Set up a road safety display or stand in your community, for example in a shopping centre.
  • Run a campaign for safer roads in your community (which may involve local officials and politicians). View ideas on how to do this with our community campaigns kit.
  • Fundraise by running a Bright Day for Brake to highlight the need for drivers to slow down and look out for pedestrians and cyclists (when everyone turns up wearing something bright in return for a donation).
  • Run other fundraisers promoting road safety awareness. View fundraising ideas or contact Lisa Kendall for more information on 01484 683294 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Read about what employers did for Road Safety Week in 2015.
Read about what employers did for Road Safety Week in 2014.
Read about what employers did for Road Safety Week in 2013.