Employers! Be at the heart of RSW!

Road Safety Week is an ideal opportunity to promote life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers and your community. Register to take part now!

Many employers use the Week as a springboard to launch year-round road safety programmes. Chris Hughes, risk manager, Balfour Beatty Utility Solutions, says: “Getting involved in Road Safety Week really helps us generate awareness about road safety year-round and get the message across to employees and our community. There are so many ways to take part - we would urge all companies to do so and help make roads safer.”

If you’d like to learn more about how you can take part, sign up for Brake’s
free Road Safety Week webinar for employers
The webinar is an opportunity to hear from companies that took part in Road Safety Week 2015, and will provide you with ideas and tips on running successful activities and communication campaigns in your organisation and community.

Canter Levin BergLast year hundreds of employers ran road safety activities, including training and awareness raising for staff and partnering with local schools, community groups and road safety professionals to promote safer roads. For example, Canter Levin & Berg Solicitors teamed up with Merseyside Fire & Rescue to run an event with pupils at Litherland High School (see photo, left). The day involved interactive road safety sessions with students and a demonstration of a crash extrication conducted by the fire service crew.

It's easy to take part! Fill in our quick registration form to be sent your e-action pack of ideas, guidance and downloadable resources to use during the Week.

Here are some ideas for activities in Road Safety Week to get you started:

  • Launch a new road safety initiative in your company/organisation.
  • Run workshops to promote safe driving to employees/company drivers. Find out more about Brake Pledge training courses.
  • Promote Road Safety Week to your partners/suppliers/customers/business contacts through e-bulletins/messages on documents/your email signature.
  • Promote Road Safety Week to staff by including information/road safety advice in your staff newsletter/magazine/intranet.
  • Promote road safety and Road Safety Week on your website (and/or on Facebook and Twitter), with a link to this website.
  • Put up a road safety display in your organisation's foyer. View resources from Brake, available for free or at low cost.
  • Sponsor a giant Road Safety Week banner in your community. We can often arrange for display in a suitable location, such as a local town centre. After the Week, the banner is yours to keep. See this year's designs. Contact Michael Bristow on 01484 550500 or This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.
  • Work with local schools/colleges/youth clubs on a road safety initiative.
  • Set up a road safety display or stand in your community, for example in a shopping centre.
  • Run a campaign for safer roads in your community (which may involve local officials and politicians). View ideas on how to do this with our community campaigns kit.
  • Fundraise by running a Bright Day for Brake to highlight the need for drivers to slow down and look out for pedestrians and cyclists (when everyone turns up wearing something bright in return for a donation).
  • Run other fundraisers promoting road safety awareness. View fundraising ideas and contact Lisa Kendall for more information on 01484 683294 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Download and share our Road Safety Week marketing flyers to encourage people to register and get involved:
Road Safety Week 2015 marketing flyer - general
Road Safety Week 2015 marketing flyer - employers and fleet managers

Read about what employers did for Road Safety Week in 2013.
Read about what employers did for Road Safety Week in 2014.
Read about what employers did for Road Safety Week in 2015.