Our theme for 2018: Bike Smart

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More than a third of people killed or seriously injured on UK roads are those traveling by bike [1].

Cyclists and motorcyclists are among the most vulnerable road users in the UK, with more than 100 riders injured every day in needless, preventable crashes. The dangers (and opportunities) posed by bicycles and motorcycles are distinct but those on two wheels are united by the urgent need to reduce their risk of death and injury on our roads.

Cycling is one of the healthiest, cheapest and most environmentally-friendly forms of transport available with the benefits to public health, congestion and the economy widely acknowledged.

The number of us taking to our bicycles each year is increasing at a rapid pace and yet millions still don’t consider cycling an option. Delivering safe journeys for cyclists is a win/win, encouraging more people to cycle rather than drive, and keeping those who already do so safe.

Motorcyclists are disproportionately involved in crashes and the resulting injuries are often severe.

The speeds motorcycles can travel are equal to those of cars and yet motorcycle riders do not have equal protection in the event of a crash, such as air bags or side-impact bars, exposing them to the full force of impact. Raising awareness of safe driving behaviour for riders and drivers alike, and therefore limiting motorcycle crashes, is critical to saving lives on UK roads.

This Road Safety Week (19-25 November) we are shouting about the safety of those on two wheels and encouraging everyone to be Bike Smart.

We can all play our part in raising awareness about the importance of protecting those on bikes and this year's campaign will focus on:

Register now to be part of Road Safety Week 2018 and get a free electronic action pack. Take part in the Week by promoting our Bike Smart theme or focusing on any other road safety issue that is important to you.

A few facts on why our theme is important:

[1] Reported road casualties Great Britain: 2016, Department for Transport, 2017
[2] RAS41001, Reported road casualties Great Britain: 2016, Department for Transport, 2017
[3] Road collisions responsible for 1 in 5 trauma admissions to hospitals, Trauma Audit Research Network, 2017