Road Safety Officers - get involved!
Brake places great value on its partnerships with local authority road safety units. Equally, road safety units who participate in the Week find that linking their activities to a national event helps them achieve their strategic publicity objectives.
To get your action pack of tips, ideas and downloadable resources to use during the Week, register today!
Work with the media
Road Safety Week is a national event, which means local journalists are more likely to run stories about an initiative or event if it is associated with the Week. For this reason, road safety officers often plan press releases and photo calls, sometimes in partnership with other agencies like enforcement and health agencies.
To help you brand a photo call, Brake provides low-cost promotional resources, including balloons, t-shirts and posters. We can customise these with your branding if you let us know in advance.
Brake co-ordinates regional media launches in cities across the UK, usually in partnership with local agencies such as RSOs, police, fire services and schools. Please contact us on 01484 559909 to discuss what media events we have in the pipeline and to work in partnership with us on planning them.
Sponsor a Road Safety Week banner
Brake can arrange for banners to be displayed in city and town centres in the run-up to Road Safety Week. In the past, this has included banners at the London Transport Museum, Leeds Town Hall, Birmingham New Street Station and many others.
Activities with schools
Road Safety Week is held in November to enable teachers to plan for the Week at the start of the autumn term, and to emphasise road safety at a time when evenings are getting darker and more dangerous for children on foot.
Brake promotes Road Safety Week to educators through an email flyer, distributed by local education authorities and a range of partner agencies. Educators are encouraged to visit this website and order a free online action pack, containing downloadable resources, teaching tips and guidance for running road safety activities.
Many road safety teams help promote activities for nurseries, schools and colleges, such as Beep Beep! Days for kids aged 2 to 7, and Wear Your Stripes Days, which is a fundraiser for children who dress like our mascot Zak the Zebra. For more information, contact our education team at 01484 550061.
We also encourage educators to contact their local road safety officer for information on school travel plans, pedestrian and cyclist training, and road engineering issues. Read our information for educators.