Health professionals – get involved!
Whether you are a paramedic, or work in A&E, ICU, health promotion, or bereavement care, you can play a key part in the success of Road Safety Week and help prevent future road crashes. Read on for some quick ideas on helping to stop road deaths and injuries, while reaching health promotion goals too.
Register today for your online action pack of tips, ideas and downloadable Road Safety Week resources.
“Road safety is such a simple and vital message, yet far too many patients come through my department every year because they felt it is not an important issue. As professionals who see the devastating consequences of road crashes on a daily basis, we should do all we can to support road safety. Road Safety Week is an ideal opportunity to support Brake in its efforts to get this message across.”
Dr Andy Lockey, consultant in emergency medicine at Calderdale & Huddersfield NHS Foundation Trust
Put up a display
A simple way of raising awareness during Road Safety Week is to put up a display in a public area such as a foyer or waiting room. You can display a giant banner, print off posters from your action pack and even get additional resources from our shop. These are great to help promote road safety in your community.
That's what staff at North Bristol NHS Trust did in 2017, pictured left. They set up a road safety display at Bristol Southmead Hospital and got staff, police, paramedics and the fire service manning their stand each day throughout the week.
Why not: take a look at our Road Safety Week map and see what partner organisations already have planned. You can link your activities together and spread the workload.
Run a media launch
Road Safety Week is an ideal time to gain valuable media coverage for your road safety messages, for example:
- Hospital admission figures: Issue a press release in Road Safety Week about hospital admission figures for road crash injuries. Put forward a hospital spokesperson to talk to the media about the need to put community road safety first. You may want to focus on figures that relate to this year's Road Safety Week theme.
- Hold a public information and advice session: If you have a maternity unit or work in family health promotion, work with your local authority’s road safety unit to run a child-seat check for new parents, or work with local emergency services and community partners to run an information stand advising on driver distractions. Issue a press release to local media, inviting photographers to a photo call.
Be a Road Safety Superhero
The life-saving work you carry out on a daily basis already makes you a superhero, so why not dress like one? Team up with Brake's Pledge Squad and dress as your favourite superhero to raise money for Brake. Whether you put on a character t-shirt or a full costume, with your support, we can create a world of zero deaths or serious injuries on our roads.
To find out more and to get free resources to run a Road Safety Superhero Day visit our fundraising page.
Make some noise
Whatever you’re planning for Road Safety Week, make sure you let others know about it! There will be plenty of graphics and tools for social media in your action pack, but also use our promoting road safety online pack to start the conversations now.
Also, please tell us about it by completing our online registration form. This helps us assess the impact of the Week, and we may also be able to offer you additional support, such as helping you achieve media coverage.
Read about what road safety professionals did for Road Safety Week in 2019, 2018, 2017 and 2016.