Information for road safety professionals and emergency services

Road safety officers, emergency services, health professionals and driving instructors are crucial to delivering life-saving road safety messages in communities throughout the UK. Register to take part in Road Safety Week 2016 now!

DSCF2548Road Safety Week is an ideal time for you to run awareness-raising programmes, enforcement campaigns and educational initiatives. Tying your local initiatives in with Road Safety Week can help raise the profile of your activities and get the message out to the public, while engaging local and regional media. Last year many organisations ran events in their local community, including firefighters from Cleveland Fire Brigade (pictured right), who teamed up with other agencies to deliver presentations and crash scene demonstrations to more than 2,000 students at nearby colleges.

Kids votingHow to get involved
We are currently developing some brand new resources, but below are a just few ideas to get you started. If you register using our online form you'll receive a free online action pack with lots more advice, ideas and resources linked to this year's them of the Brake Pledge.
  • Run a campaign for safer roads in your community, which could involve local media and officials. Read advice from our road safety mascot, Zak the Zebra.
  • Link up with other organisations and share resources to get the biggest impact.
  • Order a Road Safety Week banner to display in your community. The banner is 5m x 1m and £275 + VAT to order. View last year's designs here or email This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Contact your local educators to see how you can help them to inspire young people to keep safe.
  • Fundraise for Brake. View fundraising ideas.