Road safety professional activities
Many road safety professionals spent time engaging with the public during Road Safety Week, stopping people who were driving dangerously or whose vehicles were unroadworthy, and offering free vehicle checks to drivers. Thank you to everyone who helped spread our life-saving Pledge message during the Week!
West Yorkshire Fire Service
Crews from Huddersfield Fire Station in West Yorkshire raised awareness about road safety with a demonstration at Kirklees College. They showed the process of cutting someone free from a car and talked about the consequences crashes have on the emergency services.
They were also able to talk about the causes of crashes and the impact it has on people - from bereaved families and seriously injured casualties to the wider community.
Crews from other stations also showed their support with various activities across the region.
Runcorn Community Fire Station
The Red Watch Operational Team at Runcorn Community Fire Station teamed up with the Power in Partnership Construction charity to promote the Pledge with their Santa’s Sleigh Brake Road Safety event.
Crews visited people in their local community, especially young people and provided free winter vehicle checks, and also presented drivers with a package of useful ‘goodies’, provided by Halton & Warrington UPG.
They also spread the Brake Pledge messaging and got people to pose with our selfie boards.
Members of Gateshead Council's Fleet Management and Road Safety teams worked together on an exchanging places event to raise awareness about blind spots around trucks.
The public event was held in a nearby supermarket carpark and allowed cyclists to sit in the cab of an HGV, while also giving truck drivers the chance to see the viewpoint from a cyclist. The council also spread the Brake Pledge among its staff and drivers.
Solihull services – joint initiative
Solihull saw some fantastic teamwork taking place during Road Safety Week. Representatives from Solihull Council Neighbourhood Services, West Midlands Fire Service, Solihull Licensing Department, Solihull Trading Standards and West Midlands Police joined forces to promote road safety.
Drivers who were spotted using their mobile phones or who weren’t wearing seatbelts were safely stopped by the team. They were then given virtual-reality headsets so that they could experience the consequences a serious road crash has on individuals.
Other team members carried out checks on taxis, suspending drivers whose vehicles were in a poor condition.
Suffolk Fire and Rescue Service
Crews from across Suffolk Fire and Rescue Service showed their support for Brake and Road Safety Week by getting staff to make the Brake Pledge. They ordered our free selfie boards from the Brake shop and shared their support on social media. They got their local county councillors involved too.
They made use of our free resources by downloading images from the members' area, which allowed them to spread messages to the community and drivers through Twitter, Facebook, emails and their website.
Northamptonshire Police and Fire and Rescue Service
Fire and police officers held events across Northamptonshire during the Week. They used Brake's resources for schools to talk to children and held vehicle safety checks in public places, concluding with a large road safety event on the Saturday. Throughout the Week they got people to make the Brake Pledge by using our selfie frames. They also shared Brake's messages and videos through social media. Crews from Rushden Fire Station got artistic with their equipment to make their own #BrakePledge message, which they then filmed using a drone. Take a look at their efforts here.
Cheshire Fire and Rescue Service
Fire crews from across Cheshire Fire and Rescue Service got involved this year. Macclesfield's Charlie Watch spoke to pupils about the dangers on our roads; Chester Fire Station's Delta Watch spoke about the dangers of mobile phones and used a simulator to show the impact of drink-driving; Congleton Fire Station crews got McDonalds customers to make the Brake Pledge; Knutsford firefighters visited the M6 service station to get drivers to make the Brake Pledge; Winsford Fire Station focused on the dangers of driving in icy conditions when getting staff at Fords of Winsford to make the Pledge; Widnes Blue Watch got Tesco customers to sign the pledge; Birchwood crews visited local schools and the university to highlight the dangers of distractions; Crewe's Green Watch spread awareness about the Silent and Sober aspects; Ellesmere Port engaged drivers with the pledge; and finally Wilmslow's Simon Bullock got ex-Premier League footballer and BBC pundit Robbie Savage to make the Brake Pledge, pictured.