Road safety professional activities 2017
Many road safety professionals spent time engaging with the public during Road Safety Week, stopping people who were driving too fast or whose vehicles were unroadworthy, and offering free vehicle checks to drivers. Thank you to everyone who helped spread our life-saving messages during the Week!
The highways department of Cheshire East Council helped to raise awareness of Speed Down, Save Lives through a twitter campaign, highlighting the risks road workers face and posting photos with Brake’s selfie hands on @CEChighways. Throughout the week, daily internal communications were sent out to staff on various road safety topics such as stopping distances, speeding facts and the devastating impact road crashes can have on bereaved families. They finished the week off by holding a Bright Day, where the team raised a wonderful £62.66 for Brake! Cheshire East Highways will continue to encourage everyone to stay safe on our roads all year round.
Cheshire Fire & Rescue Service ran events across the county from working with the children at local primary schools to engaging the wider community. They used their fire engines to attract attention so that they could engage people with road safety and talk to them about the different issues we face on the roads.
Cleveland Fire Brigade teamed up with the police, ambulance service and local authority road safety officers to run a week of activities across Cleveland. Through the Learn and Live Partnership they raised awareness to young people by delivering 16 presentations, two extrication displays and 30 workshops using new Virtual Reality Goggles technology. As well as making full use of our free action pack resources and selfie hands, the teams used social media and press releases to maximise publicity about their life-saving work.
Corby Borough Council’s Neighbourhood Management Team continued their work promoting healthier, safer communities by working with local primary and pre-schools to deliver a week of activities with th epolice on important road safety messages. They ran a Beep Beep! Day with preschool and reception children to understand the basic road safety messages such as staying safe around roads. This was supported with a practical arts session reinforcing the ‘holding hands’ message. The children also got to see inside a police van. The older children took part in a speed gun workshop, understanding the purpose of them and their role within the wider community to keep everyone safe.
Members of Gloucestershire Road Safety Team were joined by BBC Countryfile presenter and Cotswold Farm Park director Adam Henson for a launch event at Cirencester Community Fire and Rescue Station on the Monday of Road Safety Week. The team united a speeding driver who injured himself in a road crash, with the emergency services who rescued and treated him. The driver remained anonymous, but it allowed the team to gain media piblicity and focus attention on the need for drivers to keep their Speed Down on country roads.
As part of this year's Road Safety Week, Greater Manchester Police's Traffic Unit ran operations every day of the week. Their enforcement campaign included traffic checks, assisting local officers with persistent issues, running Operation Considerate to encourage people to share the road, and attending a special event in Wigan. The team used our template press release from the online action pack to spread awareness and get media support. They also used our logos and infographics to support their social media campaign. In 2016 six people were killed and 70 seriously injured in Greater Manchester, where exceeding the speed limit or travelling too fast for conditions was deemed a contributory factor.
Hereford & Worcester Fire and Rescue Service and Safer Roads Partnership in Warwickshire and West Mercia supported Road Safety Week in numerous ways. As well as sponsoring one of our giant banners, they raised awareness through several public displays. They also used social media to promote Road Safety Week and their activities online.
Lancashire Road Safety Partnership supported this year's Road Safety Week by spreading the Speed Down Save Lives message to drivers, particularly those using roads near their local schools. They teamed up with pupils to raise awareness about the issues that mattered to them. The week also provided an ideal opportunity to highlight the issue of inconsiderate parking outside schools, which puts kids' lives at risk. The partnership used our selfie hands to great effect and used images on social media to raise awareness to the general public.
Merseyside Road Safety Partnership ran a series of events across the county to spread the Speed Down Save Lives message. The partnership, made of Merseyside Police, fire service and councils, carried out extracations in public spaces, including Liverpool city centre. Officers from Merseyside Fire and Rescue Service were inspired by our selfie hands and created their own Art Attack-style aerial image of a hand using one of their hose reels. Along with the police, they used the actual selfie hands at their public events and on social media to share important messages. Road Safety Week allowed the police to not only talk about speed, but also the importance of protecting pedestrians - a major focus for the partnership this year.
Oxfordshire Fire & Rescue Service put our free action pack resources too good use and ran a week full of awareness-raising and educational activities and displays. They ran a colouring competition and talk at Didcot Fire Station for Didcot Beaver group. They delivered a talk (and kick-about) to youngsters at Didcot Town FC and visited Manor Primary School and University Technical College. They teamed up with Halfords to share key road safety messages with customers as they had parts fitted to their vehicles, and linked with the police and ambulance service for a display at Milton Interchange service station. And they talked to fleet drivers at Scania GB, customers in Tesco and pre-school children.
Police Scotland got behind this year's Road Safety Week by promoting the theme and resources to stations across Scotland. This year officers focused their attention on running awareness-raising and educational events at local schools. They delivered a range of presentations and talks to children about the dangers they face when travelling in their communities. As well as using the free school resources from our action pack, they based activities for older children on the messages of the Brake Pledge.
West Midlands Police ran a week of events, including an enforcement campaign to clamp down on unfit vehicles or drivers using the roads. The police worked with key partners, including West Midlands Fire & Rescue Service, DVSA, DVLA, Trading Standards, and the council's licensing team, environmental crime team, NSL civil parking enforcement team and warrants officers. They also ran a 'save a life sticker' campaign in four areas to reduce speeding, the first of its kind in the UK. More details here.