Community activities 2017
Here are just a sample of the amazing community activities that took place during Road Safety Week 2017! Thank you to everyone who joined in, whether as a fundraiser or as a cheerer-onner, raising funds to support Brake's life-saving work.
Clare Adamson MSP did some fantastic campaigning throughout Road Safety Week. Clare is passionate about road safety and chairs the cross-party-group on Accident Prevention and Safety Awareness at the Scottish Parliament. Alongside leading a parliamentary debate for Road Safety Week, Clare promoted the week through social media using our giant selfie hands.
Graham Young got involved in Road Safety Week through persuasion of his daughter; he gave a presentation to her Brownies group to raise awareness of road safety to the Brownies and their parents. As an approved driving instructor (ADI), Graham used his knowledge of road safety and used Road Safety Week as the ideal opportunity.
Residents, councillors, police officers and parking wardens of Great Linford Parish Council worked together to monitor early morning traffic and parking outside their local primary schools, where speeding and parking cause major problems. This exercise was a great success and raised lots of road safety awareness in the local area. The parish council also worked with Milton Keynes Council to run a winter driving education session, offering free tyre checks, general road safety advice and a winter driver pack including a voucher for a free vehicle safety check at a local garage. The parish council also sponsored one of our giant Road Safety Week banners to champion this year’s message of Speed Down, Save Lives.
Living Streets Guernsey local group ran a Bright Day and raised funds to pay for free hi-vis vests which they gave out free of charge during Road Safety Week. They also ran a Pop Up shop, kindly donated by OSA Recruitment in St. Peter Port town centre in Guernsey, to help raise awareness.
North Bristol NHS Trust set up a road safety display at Bristol Southmead Hospital to promote 2017’s theme of Speed Down Save Lives. As the major trauma centre for the Severn network they wanted to take an active role in promoting road safety. They had Brake staff, police speed enforcement, paramedics and the fire service manning their stand each day throughout the week. They also displayed a giant banner, used our selfie hands and gave out No need to speed leaflets.
Rachel McGuigan from York got her office involved during Road Safety Week by donating 50p from every sale to Brake throughout the week! Rachel took pictures with our giant selfie hands and also filmed a short video for Brake to share her own experiences, explaining why she thinks people should #SpeedDown to save lives.
Members of Shinfield Parish Council sponsored two of our giant Road Safety Week banners, which they displayed in their public areas to spread the Speed Down Saves Lives message to local residents. They used this to facilitate lively discussions on social media and promote the council's campaign to reduce speed limits in their village. They are backing up this work by creating their own local speeding statistics created with SIDs (Speed Indicator Devices). Next year, the council hopes to grow its Road Safety Week involvement and encourage local school children to participate as well.
Zak's bucket collections tour!
Throughout Road Safety Week, Brake organised bucket collections throughout the UK. Zak the Zebra and a team of volunteers braved the cold to raise money and spread awareness at bus and train stations in Birmingham, London, Leeds and Huddersfield, raising hundreds for Brake as well as awareness for Road Safety Week 2017. A huge thank you to all the volunteers who came out over the week!