Employer activities 2017
Thank you to all the companies who joined Brake in Road Safety Week 2017 to promote road safety to their staff and in their communities. Here are some of the ingenious and innovative workshops, roadshows and other awareness-raising events that were held to spread the Speed Down Save Lives message and raise vital funds to support Brake's work.
Arval supported the Week once again by promoting the theme to staff and clients through their communication channels, including bulletins. At their South West distribution centre in Bristol they used the event as an official start to the winter driving season. They created a notice board and produced handouts covering topics including driving in ice and fog and allowing extra stopping distance in the wet. The company has seen a reduction in crashes in that region already thanks to their year-round focus on safety, including a safety roadshow. Since they started, road traffic collisions have reduced by 47% on last year, with tachograph infringements down by 50%.
Audi used UK Road Safety Week to support Brake in 2017. Audi developed a TV advert highlighting their technology aimed at helping keep drivers and other road users safe. This approach was in line with Brake’s belief that vehicle maintenance and upkeep, along with safe driving, is everybody’s responsibility. Audi promised a donation to the charity off the back of the advert, and through the interaction received on the app Shazam, where they were highlighting the campaign and their aim to help fund community groups across the UK to raise awareness of road safety during Road Safety Week.
BigChange supported the Week by holding a fundraising Bright Day, and displaying a Road Safety Week banner. They wanted to get involved in the week by showing their support to the charity and the message of Speed Down Save Lives. On their Motivational Monday in the run up to the week, racing car driver Nic Hamilton spoke about his challenging experiences with cerebral-palsy and why speed should be kept for the racetrack. The event was covered in the Yorkshire Evening Post, as well as on social media.
City of London Corporation and Diva Creative launched their ‘Be Brake Ready’ campaign outside Liverpool Street station on the Monday of RSW. They highlighted the vulnerability of pedestrians by ‘bubblewrapping’ volunteers, including staff from specialist contractor McGee, Cynthia Barlow OBE (whose daughter was killed by a lorry in 2000) and Victoria Lebrec (who lost her leg in a collision). The City of London Corporation also launched its ‘Road Etiquette Principles’ for all road users. Watch the video.
Contract Hire & Leasing are an online leasing company who get involved with Road Safety Week every year. In 2017, the company supported the Speed Down Save LIves campaign by writing and sharing content to their staff, customers and companies. In particular, the company shared Brake's interactive resources, including speed matters with Maddie Moate video, No need to speed explanimation and stopping distance calculator. The company also produced their own articles and blogs, which they hosted on their own website.
Devlin Haulage Ltd, along with fellow FORS members Tarmac and Breedon, paid a visit to Harefield Infant School and Harefield Junior School in Middlesex, to highlight the importance of road safety. During the visit, the FORS Silver accredited haulier made use of blind spot mats around the truck, to show the children what the driver can and cannot see from his cab - demonstrating the areas' blind spots. Both the teachers and children learned a great deal from the day, which is now planned to be an annual event.
DHL has supported Brake for many years, providing the charity with logistics support during Road Safety Week; sending important resources to locations across the UK.
Eurovia UK, the highways and infrastructure maintenance company, ran a Brake Bright Day on the Friday of Road Safety Week. Staff members wore beautifully bright outfits to remind drivers to slow down, watch out for pedestrians and cyclists, as well as raise awareness of people killed and injured on foot and bicycle on our roads every year.
Eurovia UK also displayed Brake posters in their offices and across social media, as well as playing our No need to speed explanimation on their digital notice boards, which details the dangers of speeding and how we can all drive safer.
hoppa, a world leading airport transfer company, raised awareness for safer driving on the roads during Road Safety Week. They quizzed a thousand UK licence holders to see whether they would still pass the theory test, and alarmingly 99% of those tested failed! They detailed the results in an insightful infographic, along with some vital winter driving tips recommended by the RAC. Alongside the campaign, hoppa donated 10p from every transaction to Brake during Road Safety Week, which the company was proud to have been a part of.
In Car Safety Centre got involved with Road Safety Week by organising Car Seat Safety Check days at all three of their stores in Milton Keynes, Belfast and Essex. The children’s car seat specialists also went to other locations, setting up outside a soft play in Milton Keynes and in a Belfast retail park, offering to check whether children’s car seats were properly installed and advising families on the best car seat for their child. The Milton Keynes store also ran a colouring competition and gave out prizes.
Jacobs’ Shrewsbury office promoted Road Safety Week with activities for staff, contractors and customers. They shared information packs, provided both internally and externally to other businesses and schools in the local area. Jacobs worked in conjunction with Tracsis, a company specialised in traffic data collection, to host a ‘Guess the Speed’ competition, which was used as a fundraiser for Brake, and a tool to to discuss measures to decrease vehicle speeds on their business park. The company also ran a road safety poster competition for pupils from Shropshire schools.
Kingdom Group supported this year’s Road Safety Week by sponsoring one of our giant banners, promoting the message of Speed Down Save Lives to their fellow industrial park businesses and the wider community in Glenrothes. The housing association is keen to raise awareness of the importance of safer driving, so provided road safety leaflets and posters for their staff and visitors to browse in their reception area.
Kwik Fit sponsored a new No need to speed leaflet, which helped raise awareness about the dangers of driving too fast and the benefits of driving within speed limits. 124,000 leaflets went on display across all 619 Kwik Fit centres for customers to take away. A further 12,555 were ordered through our online shop, and more were distributed for free to other professionals, including emergency services. The company also offered free tyre checks during the week and displayed Speed Down Save Lives messaging on their big screens. Kwik Fit also received press coverage for their support (Fleet News) and actively engaged with the campaign on social media.
McGee’s Colnbrook depot drivers took part in interactive activities, including a presentation from Brake, our Slow Pledge video and learning about the vital facts about speeding and why staying withing speed limits is an essential part of road safety. McGee also sponsored one of our giant Road Safety Week banners, which was used to help raise awareness, alongside the company's Brake-branded tipper truck. On the Friday, staff delivered an assembly and ran an exchanging places event for sixth form students.
Multimedia Projects promoted Brake’s Road Safety Week again this year across their automotive insurance websites and social media channels to help raise awareness. As part of the campaign, they ran a series of articles across a number of its sites including cleangreencars.co.uk, cheapfleet.co.uk and traders-insurance.com.
Norris Waste Management - the waste management and recycling company - encouraged their drivers and staff to make the Brake Pledge, as well as many of their customers who use their facilities in Greenwich and the London Borough of Bromley. The company also ran a hugely successful Bake for Brake event, selling baked goods in exchange for donations, which totalled £200. This amount was then added to by the company directors to make a whopping total of £500 fundraised for Brake!
North Devon Homes supported Road Safety Week by organising a Bright Day and holding a Bake for Brake sale, which raised a fantastic £143.58! Staff at the housing association also ran a Highway Code quiz and circulated intranet articles internally, and on social media throughout the Week. They also shared a photo of an x-ray showing a staff member’s shattered tibia, after they were seriously injured by a speeding drug-driver in August 2015.
OCS staff helped promote this year’s message of Speed Down Saves Lives by using our road safety campaign materials and resources from the action pack to deliver training to colleagues who drive OCS vehicles. This support training included toolbox talks, interactive learning, posters and videos. TV screens within the service centres and OCS offices also displayed the Speed Down Saves Lives messages.
O’Donovan Waste Disposal Ltd got fully involved in this year’s Road Safety Week, by running an activity every working day of the week. On Monday, the family run firm donated reflective wristbands to Met Cycle Cops for them to hand out to cyclists. On Tuesday, they took a lorry to St Martin Porres Primary School to give pupils the opportunity to view the road from the perspective of an HGV driver and help educate them about how to keep themselves safe on the roads. On Wednesday O’Donovan shared their brake testing best practice and on Thursday they were at Shoreditch Fire Station with the Met Cycle Cops for an #ExchangingPlaces event for all road users. To finish off the week in style, O’Donovan staff held a BrightDay at the Tottenham HQ to fundraise for Brake!
Royal Mail drivers across the group were reminded of the importance of keeping within the speed limit, whether they drive fleet vehicles or for personal use. At Home Counties North delivery office in Hemel Hempstead, delivery office manager Scott Calvert and his team put on Worktime Listening and Learning sessions and a road safety quiz. The company also displayed our posters and advice sheets.
Stephensons Solicitors, fresh from their Fleet Safety Awards' Road Safety in the Community Award win, continued their great efforts by collaborating with St James’ Primary School in Wigan. They used Brake’s Beep Beep! Day activity packs to talk to pupils about road safety. Stephensons also ran a poster competition on the theme of Speed Down Save Lives, with prizes presented to the winners. The company also supported the Week with a blog.
Toyota Manufacturing UK supported this years’ Road Safety Week by running a Speed Down Save Lives poster competition for staff and their families. The company also dedicated their Health & Safety calendar to road safety messages, which were promoted through intranet and internal company-wide briefings, sharing facts such as stopping distances. Road safety is also one of the focus areas for their Charitable Trust, which is supporting Brake.
Venta Global Ltd., the automotive and marine lighting solutions company, participated in Road Safety by running a Bake for Brake sale competition. Alongside this they ran a Bright Day and altogether raised a fantastic £151 for Brake! Venta also made use of the Road Safety Week action pack, hanging up posters around the office and showing our videos to help raise awareness of the dangers of speeding and the importance of keeping to speed limits.
Vision Express used the Week to highlight the importance of drivers having regular eye tests. Findings from a YouGov survey showed that one in four people who drive for work don't have regular eye tests. Vision Express offered free eye tests at all its stores and called upon Government and policy-makers to put driver sight higher on the road safety agenda. The company, which sponsors Brake’s Driving for zero: vision and ill-health campaign, held events at Westminster and Holyrood, providing MPs and MSPs with eye health screenings and experience of impaired driving on a simulator. As a result, the Government announced plans to work with the DVLA to include an eye test reminder when drivers renew their photocard driving licence.