Road safety professional activities 2018
Many road safety professionals spent time engaging with the public during Road Safety Week, helping to protect those on two wheels, and offering free advice and checks for drivers. Thank you to everyone who helped spread our life-saving messages during the Week! You can read more in our evaluation report.
Aaron Handoll, a military professional driving instructor, ran multiple sessions at an international school to talk to the children about road safety. He was able to engage with a diverse range of children from different backgrounds and nationalities. With Brake’s free online resources, he was able to communicate road safety messages in an interactive way. The children found the animations especially useful, which were used across several classes, from ages seven to 11. The children all enjoyed and engaged with the sessions, which sparked questions and discussions between the groups.
Belfast Harbour Police officers attended local businesses and the local college, where they distributed leaflets and reflective arm bands and lights for cyclists. To successfully deliver important Bike Smart messages throughout RSW, they worked in partnership with other road safety professionals including Sustrans, Department for Infrastructure and Road Safety Partnership. The feedback from businesses was positive and staff found the sessions informative. There is a large cycling community in the harbour estate and Belfast Harbour Police found RSW was an excellent way to engage with them. Officers also stopped vehicles, ran speed checks, spoke to drivers and checked their tyre treads and lights were working properly.
Crews from across Cheshire Fire & Rescue Service ran various campaigns using our free resources and selfie handlebars. At Runcorn Community Fire Station firefighters delivered information to the communities of Halton. The team ran a road safety poster competition with five local schools to win helmets, sets of lights and a bike. Crews used the children’s creative side to design an egg which went through the egg crash helmet simulator to highlight the importance of wearing a helmet while riding a bike. They also talked to the children about the importance of wearing bright or reflective clothing so they could be seen in the dark and making sure their bikes were healthy and well maintained.
Cleveland Fire Brigade has supported Brake during RSW for many years. The brigade worked with local authority road safety officers and Cleveland & Durham Police Specialist Operations to visit colleges and advise those on two wheels about the importance of being Bike Smart. They used virtual reality goggles so the students could see, first-hand, the consequences of a road crash. They also used a 'close pass mat' to illustrate the safe distance to pass a cyclist. It was a busy RSW for Cleveland Fire Brigade and their partners, and by the end of the Week the team had engaged around 1,600 students through 20 virtual reality sessions, 12 multi-agency Learn & Live presentations and two extrication displays to demonstrate how they respond on the scene of a crash. They believe Road Safety Week provides an excellent focus that helps bring everyone together to work collaboratively for road safety.
Humberside Fire & Rescue Service crews went in to schools, colleges and the local prison on each day of RSW to run sessions using virtual reality headsets. The fire service performed a crash re-enactment at the Defence School of Transport and conducted roadside checks in partnership with Humberside Police. They also ran a pop-up event at a local shopping centre to raise awareness with the community and engaged their social media followers by promoting RSW online.
The Road Policing Unit of Lancashire Constabulary worked in their community to inform people of important messages about how to be Bike Smart. They distributed flyers and leaflets and demonstrated the distance that drivers should be passing cyclists safely. They also talked to 1,800 college students about the consequences of driving dangerously and the aftermath of road crashes, which are attended by the unit. Motorcycle riders from the force's motor driving school also posed with our selfie handlebars to show their support for Bike Smart through social media.
Lancashire Road Safety Partnership ran their #SaveYourSkin campaign during RSW, aimed at young riders to ensure they wear the right protective gear while on the road. The partnership worked in schools giving assemblies and bike workshops. There was an incredible response from their partners using the selfie handlebars across the week in schools and at community events. They also raised awareness on social media to ensure Brake's important messages and statistics and sponsored a giant banner to be displayed in their community.
London Fire Brigade ran a week of RSW activities including an awareness day, educational activities in schools, a public event raising awarness through local media and took part in Brake's Virtual Cycle.
North Yorkshire Fire & Rescue Service promoted Bike Smart through its focus on safe overtaking distances. Harrogate Fire Station used the ‘Close Pass Mat’ at local supermarkets to show people the safest distance to pass those on two wheels - at least 150cm. They received positive responses, engaging with lots of people in the community and look forward to taking part again in 2019.
Northamptonshire Police supported the Week with a series of enforcement and community engagement events. Chief Constable Nick Adderley joined the road safety teams across Northamptonshire in promoting the Bike Smart message, picture right. They used Brake's infographics and messaging to raise awareness through social media. There were lots of online activity as well as an enforcement event in the community.
Shiny Side Up is a road safety team based in the East Midlands who campaign to reduce the number of fatal and serious casualties suffered by motorcyclists. Their officers organised road safety events, went out on patrol and gave out resources to help improve motorcyclists' visibility. Their events received lots of support including from the Police and Crime Commissioner.
Thames Valley Police, Bracknell station, had a great team effort during RSW to cover as many activities as they could. Officers ran a speed awareness poster competition and held various road safety assemblies at local schools. Every day during the Week, they ran speed checks and a speed watch programme with local volunteers. A road safety display was set up in the local supermarket to engage with residents and spread the Bike Smart message.
West Yorkshire Police neighbourhood police teams worked with their local schools to talk about being Bike Smart and run speeding workshops. They visited Lindley Methodist church to engage with older road users and Birchencliffe Pre-School and Reinwood Junior School in Huddersfield to engage children, their parents and families, as well as local councillors.