Road safety professional activities 2019
Many road safety professionals spent time engaging with the public during Road Safety Week, telling people how they can Step Up for Safe Streets, and offering free advice and checks for drivers. Thank you to everyone who helped spread our life-saving messages during the Week!
In Plymouth, 10 mixed ranks from 29 Commando Regiment raised a fantastic £435 for Brake by cycling 7.9 miles from The Royal Citadel to Wembury Beach, running 5.1 miles from Wembury beach to Mount Battern Sports Centre, cycling 5.6 miles from Mount Battern sports centre to the Plymouth Hoe and a Land rover Pull 500ft across the Plymouth Hoe. They also raised awareness in their community by displaying a giant RSW banner.
Bristol City Council has supported RSW for many years, and firstly congratulated Brake on another fantastic week. The council's primary activity in RSW was the creation of a new e-learning course: Safer Driving for Work. Alongside this, tyre tread and safety tips were printed out and handed to all those who drive for the Council. The Council's fleet team had fun posing with the Stand up for Safe Streets megaphones! There was even a stall in City Hall promoting RSW and the need to Step up for Safe Streets. The Council also collectively signed-up to the Brake Pledge, highlighting its commitment to safe streets beyond RSW.
Cambridgeshire Police ran a whole week of road safety activities where police and road safety officers carried out extra education and enforcement activity. From speed checks, tackling drink drivers, cracking down on mobile phone use and winter vehicle checks, they wanted to spread the message about keeping the roads in their community safe. They also bought 50 Beep Beep! Day bumper packs and some PCSOs visited nurseries across the county to teach the children all about how to cross the road safely and the importance of being sensible near the roads.
Each of Cheshire Fire and Rescue's 46 team service ran their own focused RSW event. The teams ran educational events, aided by Brake's free resources, which were set up to engage different demographics of vulnerable road users. The events targeted schools, colleges and importantly busy problem areas in the Cheshire area. Cheshire Fire delivers its RSW programme through a dedicated action plan, highlighting its commitment to road safety.
Throughout the week, Corby Borough Council ran several school sessions to raise awareness of road safety with over 150 children. They also took part in Beep Beep! Day, running three sessions with children aged two to five, ensuring they understood road safety basics and they even got to sit in a police car! The Council engaged the wider community with free vehicle safety and tyre checks, partnering with the Northamptonshrire Fire Service, Halfords, Northamptonshire Police and Northants Tyres.
Denbighshire Council ran their own campaign named ‘Project Zig-Zag’ which incorporated vehicle spot checks at schools and informing motorists about how they can be safer on the roads. Parking was another big focus, with PCSOs and Civil Enforcement Officers attending schools to educate parents on the danger that bad parking can pose. The Council has also launched the Park Safe Walk Safe competition for all primary schools in Denbighshire through their Junior Road Safety Officers. The winning design will be made into a poster and distributed to all the schools in the region. A number of banners have also been produced and will be displayed outside Denbighshire schools.
Gateshead Council's Road Safety Department visited local primary schools to show the children some of their large, gritting vehicles. Classes learnt about how the gritter works and how drivers have to be extremely careful and vigilant whilst driving such large vehicles on our roads to keep everyone safe. The children were surprised to learn how many mirrors these vehicles need to help them see the roads and paths from all angles. They also talked to the children about the importance of finding a safe place to cross and each child had the opportunity to sit in the cab!
Gravesham Borough Council’s RSW was spearheaded by civil enforcement officer Clive Nolan, who continued his good work of the last two years by spreading the RSW message by educational means. Alongside interactive assemblies delivered at 15 of the Borough’s 25 schools, children were invited to create their own parking tickets to demonstrate the real-life impact that unsafe parking has near school areas. Some lucky Year five and six pupils were also invited out on patrol and even administered their own parking tickets, reinforcing their commitment to ‘Step up for Safe Streets’.
Humberside Fire and Rescue Service and Safer Roads Humber built on their great work from 2018 by continuing to engage young and old drivers alike; visits to junior and infant schools to teach bike and scooter safety, followed by vehicle checks and engagements with Highways England, making their RSW engaging for all. The ever-popular virtual reality headsets and beer goggles made students at Wyke College understand the importance of the campaign!
Kent Fire and Rescue service used RSW to spread important road safety messages in the community. They welcomed school and college pupils to the Road Safety Experience so they could join in with and learn about crash investigation, speed awareness, reaction and coordination skills and talked about pledges to make our roads safer. They visited 36 Engineer Regiment in Maidstone to promote RSW and their Drive campaign and talked to shoppers at a local supermarket about road safety and preparing their cars for the winter months.
Lancashire Fire and Rescue Service had a busy RSW working with schools, motorcyclists, drivers and cyclists. They used the selfie megaphones to share key messages and raise awareness, and shared information on social media, promoting the importance of having a 'shared space'. They also visited schools throughout November and gave the children quiz sheets to take home and share with their grown-ups. Lancashire Fire and Rescue Service had so much planned that they're continuing their activities in to January!
The London Borough of Tower Hamlets Council bought 200 Beep Beep! Day bumper packs to donate to local schools and nurseries. Beep Beep! Days are a fantastic way to ensure that 2-7 year olds understand important road safety basics, and Tower Hamlets council wanted to ensure that their little ones were staying safe when near the roads in their community.
West Yorkshire Fire and Rescue used RSW to highlight the importance of the ‘fatal four’ dangerous driving offences: speeding, using a phone, not wearing a seat belt and drink-driving. To spread this message, WYFRS once again held its annual road safety roadshow at the Victoria Theatre in Halifax. The roadshow, in its seventh year, is aimed at 15 and 16 year-olds who may be learning to drive in the near future. Emergency service representatives from the fire service, police and ambulance service all gave talks on road safety, along with the moving experiences of a father of a child who died in a road traffic collision. Alongside this, WYFRS delivered talks at schools throughout the county, demonstrating the difficulties the fire services faces when removing people from cars involved in collisions.
Wiltshire Police have supported RSW for a number of years as it's a great opportunity to help raise awareness amongst their local community about how to stay safe on the roads. They launched the week with a press release and social media posts, then focused on several teams across the force who encourage road safety, including their Driver Training Unit and Forensic Collision Investigation Unit with relevant messages. They also publicised a collaboration with other emergency services for a Survive the Drive Show at Tidworth. A guest blog by Wiltshire's deputy police and crime commissioner (PCC) covered the week on the Wiltshire PCC website and both the PCC and the chief constable posted on social media channels rounding up the end of the week.